tax on Musicians Income

Question: Examine about the Advice Peter of the sums that will be assessable in Australia for the years distinguished in the realities. Answer: This contextual analysis features the arrangements of pay which is assessable in Australia. In the wake of understanding the contextual investigation in detail one would comprehend the arrangements of annual expense in Australia. This case is about a band which has four individuals in it. Out of the four two are from Australia and other two are British residents yet have taken citizenships of Australia. However, in the given case we would concentrate just about the salaries which were earned by one of the individuals named as Peter. Dwindle was an Australian occupant which additionally had a house in Australia. He had rented out his home on lease since more often than not he is in Britain with his band. The band was for the most part fruitful in Britain and different nations so they had chosen to move out of Australia. Their idea was to initially be effective in Britain and afterward return to Australia. During their period of band they have earned a few livelihoods in quite a long w hile which should be available in Australia. Performers ought to be treated as should be expected citizens while deciding assessable pay. There are different arrangements on which every one of these wages ought to be available. Beneath portrayal of the considerable number of salaries are given which was earned by them in particular years: To pay for the costs and airfare Peter had sold his vehicle for $60,000 which was bought in 2010 for $95,000. This salary would be considered under Capital Gain and capital increase duty would be charged on it and would be available in 2016. To uncovered more costs had likewise sold his offers for $11,000 which he had gotten it in 2011 for $5,000. Indeed, even for this situation Capital addition charge should be charged on it. Their melodic band had won ARIA grant in Australia for best collection in the year 2015. Every part had earned $20,000. This pay should be available as other salary. Till the time their band left for Britain, they were performing live shows in Australia for which each musician had gotten $140,000 from July 2015 till twentieth January 2016. This is their essential salary and should be burdened also. The melodic band had done a show in Britain for which each musician had gotten $150,000. This pay additionally should be available. Their band was an accomplishment in Britain. They had discharged a collection in September 2016 which was effective. It was very much sold in Britain, portions of Europe and parts of America and Australia too. Because of good deals each musician had additionally gotten $30,000 as eminences. This pay should be burdened s sovereignty pay earned. Again in December 2016 band have won ARIA grant in Australia for which every part had earned $10,000. This likewise should be burdened. The band kept on accepting sovereignties in the year 2017 for the most current collection. Sum got by every part was $15,000. In 2017 their collection was granted with best collection of the year grant by British Music Association. Each musician had gotten $16,000 from the affiliation. To know whether all the previously mentioned wages are available or not, one needs to comprehend the arrangements of assessable earnings in Australia. Rule: according to Australian tax collection law capital increase or misfortune on an advantage is the distinction between the price tag of the benefit and the cash which was gotten when it is arranged. The greater part of the individual resources are excluded from capital addition charge like home, vehicle, furniture and so forth. An engine vehicle which can convey a heap of short of what one ton or less than nine travelers are absolved from capital increase tax.[1] At the point when offers are sold then it would likewise pull in capital increase charge. Offers are not excluded like vehicles. Capital increase charge should be charged on the benefit earned by selling shares.[2] The ATO office have made separate rules for artists and other live entertainers. Artists and other live entertainers doesn't have fixed pay, their pay might be high or might be low too. Livelihoods which should be burdened under Australian personal expense are: Any development or eminences got for distributing or any collection. Live execution Product Synchronize authorizing Selling CDs at gigs or on the web Awards [3] All the costs which are identified with the matter of the band ought to be deductible under the Australian expense framework. Be that as it may, these costs ought to be straightforwardly identified with the pay which should be burdened. In the event that the pay isn't straightforwardly related, at that point costs would not be deducted[4]. Application: Now all the arrangements referenced above should be applied in the given case. The conversation for every one of the salary earned by Peter is given beneath in detail: Dwindle needed to sell his vehicle so he can uncovered his flight and different costs. He had sold his vehicle at loss of $35,000. Capital Gain Tax Australia obviously expresses that all close to home resource of an individual would not be considered as a capital resource and thus no capital addition expense ought to be charged on it. Since the vehicle was possessed by Peter, it is expected that the vehicle is for under 9 people and short of what one ton. Consequently based on this arrangement capital increase on the vehicle sold by Peter would not be considered under assessable pay for the year 2016. This point was fundamentally the same as the instance of Fosters Australia Limited v Commissioner Concerned. Salary assessable for the year 2016 would be NIL.[5] According to Australian Taxation Office on the off chance that an individual has put resources into any portions of organization, at that point it ought to likewise be treated as a capital resource. At the point when offers are sold by the concerned individual then capital increase charge should be charged on it. The given case is fundamentally the same as the instance of South Australia v Totani (2010). Comparable choice ought to be taken for this situation where Peter had sold his offers at a benefit for $6,000. This sum should be incorporated while registering the assessable pay of Peter. Pay assessable for the year 2016 was $6,000.[6] Subside was working in a band which used to make music. They had a fresh out of the box new collection in Australia in 2015 for which they have won ARIA Award. Every part had gotten $20,000 as grant. Since they were in a music band this should be considered as an association. Subsequently they ought to be burdened dependent on the benefits which are shared among them. Australian Taxation Office unmistakably expresses that all the livelihoods earned through live execution ought to be incorporated under assessable salary. Tony Hollis was a live entertainer in Australia and after his collection turned into a triumph, al the salary earned by him through honors were available. Similarly grant of $20,000 earned by Peter ought to likewise be remembered for the assessable salary. Salary assessable for the year 2015 was $20,000.[7] Their band was going to leave Australia in January 2016. Till that time they were giving live exhibitions in Australia itself. They did live shows from July 2015 to twentieth January 2016. For their live shows every part was given $140,000. As referenced in the above point that any salary got for giving live execution ought to be available, measure of $140,000 ought to likewise be available. Tony Hollis was a live entertainer in Australia and after his collection turned into a triumph, al the salary earned by him through honors were available. Salary assessable for the year 2015 would be $140,000. [8] On twentieth January, the whole group had gone to Britain for better possibilities. They had gotten an extraordinary reaction for their live shows and exhibitions for every part was granted with $150,000. As talked about in the over two focuses, this is a salary earned through live execution, thus it would be remembered for the assessable pay of Peter. Aside from the salary earned by them, all the costs borne by the band according to the referenced pay ought to likewise be deducted from their pay. Pay assessable for the 2016 would be $150,000. [9] In September 2016, they have discharged a collection in Britain which was fruitful. Because of such a tremendous achievement each musician had gotten $30,000 as sovereignty. According to Australian Taxation Office sovereignty pay earned by a performer ought to likewise be remembered for the assessable pay. Music eminence have an extremely solid linkage to the people. In such cases artists have the copyright to make music and can likewise permit it for exhibitions autonomous of corporates. Presently since Peter and his partners has the copyright of the collection, they are qualified for get sovereignty. This sovereignty must be considered in the assessable pay of Peter. This must be remembered for the year 2016. [10] Again in 2016 their band had won ARIA grant in Australia for the new band discharged. Every part had get $10,000. This sum would likewise be considered in the assessable pay for the year 2016.[11] In the year 2017 band was proceeding to get sovereignty for the band which was discharged in the year 2016. Each part got $15,000 as eminence. Subsequently the given sum should be remembered for the assessable pay for the year 2017. Presently Britain had granted the band in 2017 for their new collection which was discharged in the year 2016. Every part had gotten $16,000 as an honor. According to the arrangements which were talked about in the previously mentioned focuses, this eminence pay likewise should be remembered for assessable income.[12] End: The all out assessable salary for Peter for the particular years are given beneath: In the year 2015 Peter had earned the accompanying pay which should be remembered for the assessable pay: ARIA grant earned by Peter adding up to $20,000 Sum got for live execution - $140,000 Aggregate sum assessable in 2015 would be $160,000 In the year 2016 Peter had earned the accompanying pay which should be remembered for the assessable salary: Benefit earned by offer of offers - $6,000 Sum earned for live execution in Britain - $150,000 Sovereignty got for the new collection 30,000 ARIA grant got in Australia - $10,000 Aggregate sum assessable in 2016 would be $196,000 In the year 2017 Peter had earned the accompanying inc

Characterization In A Classic Novel Essay Example For Students

Portrayal In A Classic Novel Essay Portrayal in a Classic NovelMary Shellys Frankenstein is the narrative of a researcher, Victor Frankenstein, and his mission to make life from death. Frankensteins try turns out badly and he is compelled to escape from the beast he made. All through this novel, Frankenstein is portrayed by his extraordinary knowledge, distrust and pulled back conduct, and regret. In the start of this novel, it is obviously expressed that Victor has an adoration for information. It was the privileged insights of paradise and earth that I wanted to learn; and whether it was the outward nature and the strange soul of man that possesses me, still my requests were coordinated to the mystical, or in its most elevated sense, that physical mysteries of the world, (37). Victor is instructed however self-educated in his preferred subjects. He starts perusing books managing science and depicts himself as, continually having been instilled with an intense aching to infiltrate the privileged insights of nature, (39). At the point when Victor is mature enough, he goes to school in Ingolstadt. At Ingolstadt, Victor gets keen on science and the human body. Frankenstein chooses to make an individual with the expectation that he will have the option to reestablish life to the dead. It is clear that Victor detests gatherings of individuals. During his youth, he has one companion who stays near him for an incredible duration. Rather than conversing with his companion or family when he is pained, Victor looks for asylum in nature. After Victor starts school, he doesn't get back for a considerable length of time. He doesn't inform his family or companion regarding his test and stays quiet about this even to his grave. Victor gets mindful of how pulled back he has become and sees an, unconquerable boundary set among me and my kindred men, (151). He deals with his creation day and night and is restless to such an extent that even he, became frightened at the disaster area that I saw that I had become, (55). When Frankensteins beast becomes animated, repulsiveness and disturb filled his heart, (56). In the wake of running from the beast for a considerable length of time, Frankenstein understands that his beast has been killing individuals near him. Frankenstein promptly assumes the fault for the passings and will effectively stop the beasts activities. Victor hesitantly consents to make a female ally for his beast. He starts to make another beast yet demolishes her since he can not manage the idea of, releasing upon the earth an evil presence whose enjoyment is in death and wretchedness, (160). Victor pursues the beast for quite a long time with the expectation that he will end the beasts life in revenge for killing his friends and family. He never gets the beast and the remainder of Victors life is lived with overpowering sentiments of regret. It was his creation that murdered his sibling, closest companion, spouse, and lead to the demise of his dad. Victors qualities are indispensable to this novel. It is a result of Victor Frankensteins insight, wariness, and regret that his activities all through Frankenstein are convincing. His wants to learn and make are the reason for his activities all through the novel. On the off chance that Victor had not understood that his creation was detestable and the reason for the horrible occasions transpiring, at that point he could never have given his life to finding the beast and taking its life. Shelley, Mary. Frankenstein. New York: Signet Classic.1983.

Free Essays on McCarthyism

McCarthyism McCarthyism was a timespan all through the 1940’s and 1950’s where America was overpowered with worries about the danger of socialism developing in Eastern Europe and China. Accentuating on those worries, a youthful Senator named Joseph McCarthy openly blamed in excess of 200 card-conveying socialists for penetrating the United States government. McCarthy professed to have a rundown of Communists who worked in the State Department. In spite of the fact that his allegations stayed unsupported and a Senate board of trustees named them a cheat and a trick, McCarthy won a national after. Naming the Democrats as a gathering of injustice, he called his political adversaries as delicate on Communism. McCarthyism came to mean bogus allegations of unfaithfulness. In the Crucible, a ton of the townspeople were unfairly blamed for black magic. A great deal of the allegations depended on unjustifiable analytical strategies all to demonstrate â€Å"disloyalty† to the town, or its occupants. None of the data utilized against the denounced was essentially evident, however by and by was as yet utilized against the individuals to refute doings. The entire circumstance depended on bogus thoughts, and was completely made up to damage and ruin notorieties. A few people simply needed to dispose of others, however they picked a destructive and merciless approach to do as such. McCarthyism is connected to the Crucible in the way that both utilize out of line allegations to uncover traitorousness or disruption. There shouldn’t have been a period or a spot for either to happen in light of the fact that it didn’t do anything other than hurt the individuals connected to it. Both were treacherous, and needed real proof or evidence to pull of the ideal â€Å"scheme†. Neither ought to have been done or even endeavored. It was a misstep ever, which just left scars on the individuals it injured. It shows a thing or two for everyone to not unjustly blame your neighbor, since it causes intricacies seeing someone among individuals and never assists the circumstance. Blade... Free Essays on McCarthyism Free Essays on McCarthyism McCarthyism McCarthyism was a timeframe all through the 1940’s and 1950’s where America was overpowered with worries about the danger of socialism developing in Eastern Europe and China. Underlining on those worries, a youthful Senator named Joseph McCarthy openly charged in excess of 200 card-conveying socialists for invading the United States government. McCarthy professed to have a rundown of Communists who worked in the State Department. In spite of the fact that his allegations stayed unsupported and a Senate panel named them a fake and a trick, McCarthy won a national after. Naming the Democrats as a gathering of injustice, he called his political adversaries as delicate on Communism. McCarthyism came to mean fraudulent allegations of unfaithfulness. In the Crucible, a great deal of the townspeople were unfairly blamed for black magic. A great deal of the allegations depended on out of line insightful strategies all to demonstrate â€Å"disloyalty† to the town, or its occupants. None of the data utilized against the blamed was essentially evident, however in any case was as yet utilized against the individuals to refute doings. The entire circumstance depended on bogus thoughts, and was completely made up to damage and ruin notorieties. A few people simply needed to dispose of others, however they picked an unsafe and brutal approach to do as such. McCarthyism is connected to the Crucible in the way that both utilize uncalled for allegations to uncover unfaithfulness or disruption. There shouldn’t have been a period or a spot for either to happen on the grounds that it didn’t do anything besides hurt the individuals connected to it. Both were low, and needed genuine proof or evidence to pull of the ideal â€Å"scheme†. Neither ought to have been done or even endeavored. It was a slip-up ever, which just left scars on the individuals it injured. It shows a thing or two for everyone to not unfairly charge your neighbor, since it causes difficulties seeing someone among individuals and never assists the circumstance. Blade...

A Jury of Her Peers Speaks Volumes Above Trifles

A Jury of Her Peers Speaks Volumes Above Trifles Free Online Research Papers â€Å"A Jury of Her Peers† Speaks Volumes Above â€Å"Trifles† While Susan Glaspell’s show â€Å"Trifles† utilizes on-screen characters to vocalize the numerous feelings of the narrative of the examination of Minnie Wright, her short story â€Å"A Jury of Her Peers† makes the feelings exceptionally clear without making a sound. Susan Glaspell’s short story â€Å"A Jury of Her Peers† causes the peruser to feel the feelings evoked by Minnie Wright’s story a lot further than her show rendition of a similar story, â€Å"Trifles†. Glaspell utilizes fundamentally a similar exchange and activity in the two works yet she can inspire a lot more grounded emotions in her short story by remembering unmistakable entries to go with the discourse for her portrayal. These sections summon exceptional sentiments from the characters and present new feelings. The presentation of new sentiments gives the story a progressively enthusiastic effect on the peruser and increasingly passionate profundity. The passionate profundity of â€Å"A Jury of Her Peers† permits the characters suppositions to be felt by the peruser more effectively than the conclusions passed on by the dramatization â€Å"Trifles†. The force and scope of feelings made by Glaspell’s utilization of portrayal has the passionate effect of â€Å"A Jury of Her Peers† more prominent than that of â€Å"Trifles†. In â€Å"A Jury of Her Peers† and â€Å"Trifles†, the characters’ feelings are expressed in the discourse as well as communicated through their activities. The portrayal in â€Å"A Jury of Her Peers† makes these feelings progressively striking by overstating the characters’ activities which puts more accentuation on the sentiments that incited the activity. In â€Å"Trifles†, the entry â€Å"We don’t realize who murdered him. We don’t know.† is conveyed by Mrs. Dwindles â€Å"With rising voice† (Speech 130). Be that as it may, in â€Å"A Jury of Her Peers†, Glaspell has Mrs. Diminishes murmur a similar section â€Å"wildly† as though she is unglued to trust Minnie is blameless (182). The two sections utilize similar words, yet the entry from â€Å"A Jury of Her Peers† has a more grounded passionate effect essentially as a result of the overstated articulation of Mrs. Diminishes in the expressiv e portrayal of the story. The utilization of overstated activities makes the feelings of characters, for example, Mrs. Subsides and Mrs. Robust appear to be all the more genuine to the peruser and prompts the peruser to encounter accurate feelings. Glaspell brings exact wording into her short story adaptation to bring out explicit sentiments from her characters. In â€Å"Trifles†, Minnie’s skirt is examined by Mrs. Solidness while in â€Å"A Jury of Her Peers† Mrs. Robust handles Minnie’s â€Å"shabby dark skirt† with â€Å"carefulness† (Glaspell 178). By presenting progressively engaging content, Glaspell makes Mrs. Hale’s empathy for Minnie clear to the peruser. Glaspell’s new graphic content in her short story engages the characters with a more extensive scope of feelings and this tempts the peruser to relate with the characters on a progressively close to home level. Just as giving more effect on the characters feelings and presenting some new assumptions, Glaspell additionally utilizes new entries of content to depict the setting of the story. New sections of content remembered for â€Å"A Jury of Her Peers† permit Glaspell to have increasingly passionate effect on the peruser by depicting the setting of the story for the peruser. In â€Å"A Jury of Her Peers†, the setting of the story is built up by Glaspell before the characters ever enter the farmhouse. Glaspell’s starting portrayal of the farmhouse is depicted with Mrs. Hale’s thought â€Å"it looked very lonesome† as the gathering of characters approach the house (â€Å"A Jury of Her Peers†, 172). This anticipates the dejection of Minnie’s presence. In â€Å"Trifles†, Glaspell depicts the setting as a â€Å"abandoned farmhouse of John Wright, a desolate kitchen† toward the start of the play (1291). While this tells the peruser s omething about the setting, it doesn't bring out feeling just as the portrayal in â€Å"A Jury of Her Peers†. The way that Glaspell portrays the setting all around ok for the peruser to imagine the scene in his brain enables her short story variant to leave an increasingly impactful impact on the peruser. This capacity makes â€Å"A Jury of Her Peers† progressively effective at passing on the feelings of the characters and the explanations behind the characters activities to the peruser than â€Å"Trifles†. While Susan Glaspell’s show â€Å"Trifles† is an extraordinary work of dramatization, her short story â€Å"A Jury of Her Peers† leaves the peruser with a more prominent level of passionate contribution. Her utilization of portrayal and portrayal breathes life into the characters feelings and activities in the reader’s creative mind. The utilization of exact wording in the content inspires from the peruser explicit feelings that are passed on by the characters and settings. Glaspell’s utilization of essentially a similar discourse and setting in the two works makes the story recognizable to the peruser, however the feelings of the characters are investigated all the more completely by the creator in â€Å"A Jury of Her Peers†. Glaspell’s investigation of the character’s feelings and activities and the setting of the story is exceptionally successful at affecting the peruser all the more completely in the short story form. This a dequacy gives â€Å"A Jury of Her Peers† the upside of more noteworthy enthusiastic effect than its antecedent â€Å"Trifles†. Roberts, Edgar V. what's more, Henry E. Jacobs, eds. Writing: An Introduction to Reading and Writing. eighth ed. Upper Saddle River: Prentice Hall, 2007. Glaspell, Susan. â€Å"A Jury of Her Peers.† Roberts and Jacobs 172-84. . â€Å"Trifles.† Roberts and Jacobs 1291-1300. Research Papers on â€Å"A Jury of Her Peers† Speaks Volumes Above â€Å"Trifles†Mind TravelThe Masque of the Red Death Room meaningsHonest Iagos Truth through DeceptionTrailblazing by Eric AndersonComparison: Letter from Birmingham and CritoHarry Potter and the Deathly Hallows EssayThe Fifth HorsemanThree Concepts of PsychodynamicBook Review on The Autobiography of Malcolm XRelationship between Media Coverage and Social and

Employee Relations Activities Free Essays

Worker relations exercises are those whose goal is to make a climate of trust, regard and participation. The regularly objective is to give an environment wherein all representatives can play out their business as well as could be expected and inventively add to the association. Every single Human asset choices ought to by objective †coordinated. We will compose a custom paper test on Worker Relations Activities or on the other hand any comparable subject just for you Request Now Therefore, worker relations exercises ought to be planned and figured out how to help accomplish explicit goals. Representative relations exercises influence proficiency, in that potential purposes behind execution issues are defied and help is offered to evacuate them. At the point when the issue is an individual employee†s conduct, worker help and compromise framework look for productive arrangements. On the off chance that the issue is the organization†s conduct, representative administration panels or other two †way correspondence gatherings can distinguish potential changes that will expel the issue. Much representative relations is intended to send the message that the association is a concerned foundation that will help ensure, helps, and manage all it individuals. The run of the mill choices that directors face in structuring representative relations programs include: Correspondence †How best would we be able to pass on our way of thinking to representatives and request their sentiments/proposals on work issues? Security †Are there parts of the working environment that compromise the prosperity of representatives? Help †How will we react to unique needs of explicit workers? Participation †To what degree should dynamic and control be shared? Control and strife †How will we manage it? A representative handbook is an important piece of correspondence a worker relations program. The handbook sets out the principles and arrangements inside which workers and directors must work. How the association sets compensation, assigns preparing, and advancements openings, what administrations it gives, and what it anticipate from representatives is examined in the handbook. Clearly, simply composing a handbook isn't sufficient. It should by constantly refreshed, pitched to workers, and administrators must be completely recognizable whit it, since they are the ones who make an interpretation of strategy vigorously. Handbook give correspondence in just a single heading. Numerous associations have groups for giving correspondence from representatives to chiefs and administrators. These can extend from â€Å"speak †up† and open †entryway approaches, work improvement recommendations frameworks, to â€Å"sensing† meetings, assessment overviews, or compromise methodology. Shockingly, there is proof that there is a developing interchanges hole among workers and top administration. Messages that supervisors think they are sending aren†t being gotten by workers. Each administrator and worker needs a solid and safe workplace. Anticipation programs take numerous structures. They incorporate upgrading occupations to reduce dangerous conditions, directing, wellbeing preparing programs, in any event, offering pay rewards for good security records. Wellbeing danger: are those parts of the workplace, which have the potential for quick and now and again savage mischief to representative. Models are lost of hearing, or visual perception, cuts, hyper-extends, wounds, broken bones, consumes and electric stun. Wellbeing risk: are those parts of the workplace that gradually and in total lead to disintegration of an employee†s wellbeing. Run of the mill causes incorporate physical and natural perils, poisonous and malignancy †causing tidies and synthetic substances, and unpleasant working conditions. A considerable lot of the arrangements and projects examined in this part can go far to forestall discipline issues from emerging. Anticipation should be the goal everything being equal. In any case, when issues emerge, having systems set up to manage infraction can help shield the privileges of all concerned. There are four components to guarantee adherence to for the most part worthy work rules of such a framework. Step by step instructions to refer to Employee Relations Activities, Essay models

A Storytellers Guide to Library Branding

A Storyteller’s Guide to Library Branding (0) Let’s open the floodgates to today’s topic with this quote by branding guru Scott Bredbury: “A brand is a story that is always being told.” This quote literally stopped me in my tracks. A story! Of course. What a beautiful and succinct way to express my beliefs about school library branding. I believe that a school library’s culture, and thus its branding, is reliant on a positive overall school cultureâ€"and that culture is made up of stories. In this article, I offer my vision for school library branding. I will talk about what branding means to me and where I began in my current project. Then, I will connect library culture and school culture to what I have done so far. Finally, I will close with what I have learned about branding. Begin at the beginning To put it mildly, I was chomping at the bit to start learning about Edward R. Murrow, the man and high school, when I accepted their library media specialist job and it was a done deal. I have years of practical experience in library design, but this was the first branding project I began in an environment with an already firmly established school culture and tone. I view culture in general as a collection of stories that when combined characterize its people. The first step in branding a school library is understanding the dually-occuring stories of the school and the library. Some questions I asked myself were: What is the story of Edward R. Murrow High School? What is the story of the Murrow Library? How do their stories intersect? I was hired in mid-June, 2018, and spent the next nine weeks researching the school’s history, poring over its website, data and public reports, and walking around the neighborhood to get a feel for the environment surrounding it. I then turned my attention to the library, checked out the current state of design, its catalog, digital resources, and its ordering history. I cannot say that I sought any of this information in order to brand the library, but I see now how invaluable it has been in the branding that was to come. What emerged from my research was an image of a strong school with deep roots. More like a small city, Edward R. Murrow High School has 4,000 students and over 250 faculty and staff members. The school was founded in 1974 by Saul Bruckner and was (and still is) a very progressive school for New York City. As an insider, I can say that I have never experienced a school with such a rich and established culture as Murrow. The culture is both palpable and ambiguous, yet layered with 44 years worth of history and tradition. Murrow was built on a solid foundation and has been well maintained. This information gave me a foundational understanding of the philosophies, goals, and attributes of the school as well as demographic and instructional/academic data. Foundational understanding is necessary, but practical understanding experienced by being in the environment is equally, if not more, crucial. However, the hard data was only half of the school’s story. Research and data only go so far in qualifying the feeling inside the building. Next, I needed to collect soft data; data that only interacting with the environment could offer. Being new to the school and one of a trio of librarians, my focus was to learn as much as I could about the school and build my knowledge about it by initiating conversation around the topics of school and library culture. Living in the environment to be branded is key. The culture of the library as well as the culture of the school in which it operates must be experienced firsthand. After each class I taught and at points throughout the day, I jotted down notes about things that happened between students, things I noticed, people I had met, and conversations we had. This soft data is more important in creating a positive library culture and brand than some of the hard data, in my opinion. Although hard data is valuable, practical experience (the soft data) is paramount. The interactions I had with students and teachers added texture to the school environment and allowed me to interpret the best ways to use the hard data. Interactions are memorable. Data is not (sorry data). Bringing it all together The soft data is important because a brand is a story that is always being told. In a school library, those stories are your library’s culture. I envision culture to be an invisible web that totally surrounds one’s organization and is made up of all the impressions, perceptions, feelings, stories, and experiences of everyone that acts within it. This blog post from USC Annenberg School for Communication and Journalism talks about a symposium held in Virginia to rebrand the United States Navy. Presenters like Ira Glass of NPR’s This American Life discussed ways to potentially refresh the Navy brand through effective storytelling. I was most interested in Glass’s assertion that “stories need to be about people, not events. By telling stories that make listeners feel something, and that help them relate to a specific person, we can better connect and resonate a universal idea.” Equally interesting to me was the position of Dr. Bruce Strong, a professor at the S.I. Newhouse School of Public Communications. “Effective storytelling begins with a compelling plot that eventually leads to the transformation of a person. All transformation comprises an emotional core, which, in turn, produces an unalterable emotional connection with the audience” (2015). At this point, I took stock of my observations and data and crystallized them into keywords, or tags. For each experience I was involved in or casually observed, I assigned it a tag in my notes. I assigned tags while reflecting on my observations and began to recognize patterns. Patterns are a signal to me that something noteworthy is happening. Patterns point to culture. Tags included: diverse students, academic minded students, collaborative teachers, accepting, honest kids, curious, rigorous instruction, independence, diversity, and strong culture. These keywords helped me to gain a more global view of who the patrons are. They are the main ideas and the many observations and points of data are the supporting details of the story. Now the real work could begin! The logo Lucid Press put it best when they said that “a brand exists only in the minds of your customers. Simply put, a brand is the sum total of all the impressions a customer has, based on every interaction they have had with you, your company and your products” (Wells, 2016). Replace “customers” with “patrons” and “library for “company,” and it is clear that through branding we should aim to think about what we want patrons to feel when they think about the library. Those feelings come together to create the library’s culture, and in that way it is the library’s culture that is being branded more than just the library itself. It is with these feelings in mind, coupled with hard and soft data, and conversations with my library colleagues, that we decided on a design direction for the library logo. Even though branding is so much more than a logo, a visual representation or symbol that calls upon these feelings is a hallmark of a solid brand. Using the tags discussed earlier, I searched Adobe Stock for inspiration and after much deliberation and editing, decided on 3 variations of a design. I mocked up all three using Adobe Illustrator, and presented them to my colleagues and my Assistant Principal. The colors in the final design pictured here represent the diversity of the school community. The multi-colored books represent our community, and the community is enmeshed in a continuous spine in the shape of a lowercase m for Murrow. The typeface honors and hearkens back to the journalistic background of our school’s namesake Edward R. Murrow. The logo was very well received and its recognition is growing every day. For a number of years, the library was not operating to its fullest potential for a variety of reasons. It is very exciting to be part of a ground-floor effort to reimagine the school library, amplify the library culture, and establish branding that is already showing its benefit through increased circulation, standing room only capacity levels, and a general feeling of happiness among students and faculty through conversations and word of mouth. It’s all about the culture We (my librarian trio) have a shared vision and are working hard to build the culture in the library. We’re doing this by: greeting all patronsgetting to know the students and learning their namesestablishing and maintaining relationships with studentsestablishing collaborative relationships with facultycreating programming like book clubs, author visits and a MakerSpacemaintaining a social media presence In addition, all that is publicized about or from the library bears the logo as does library signage, school LibGuide and email accounts. We want the symbol of our library to be synonymous with the feelings and qualities we are cultivating. Although those feelings are hard to define, they are made up of individual experiences, or impressions. Impressions build branding and those impressions are part of the library’s culture. Impressions make up the way a patron perceives you, so a question that I continuously ask myself is, “How do I want the library to be remembered?” Currently, I want it to be a remembered as a safe place to learn, explore, and just be. What I have learned so far Three months in, I feel that I have learned more about branding than I have collectively in my entire life. Branding is not a checklist, that can be ticked off like a shopping list. It is a living process that must be thought about in circular arcs rather than linear paths. A library’s brand has everything to do with the library’s culture which is complemented by the school’s culture. It is not possible to have one without the other. They are inextricably intertwined. I have learned that branding is certainly a big picture issue and relies almost completely on what the library has to offer in terms of culture and services and how those offerings are perceived by its patrons. The logo helps reinforce this by acting as a symbol that reminds patrons of the feelings that the library invokes for them. The branding process should be approached as a designer, thoughtful and methodicalâ€"not motivated for the simple thrill of seeing a design come to fruition. Stories, like culture, and like branding, are connected with the heart and the mind and it is through our reflection on those stories that we cultivate and sustain our brand. Ira Glass asserted that stories make listeners feel something. I feel the same can be said for library patrons. It is the stories they have experienced that make them feel something while the logo stands for it. It is not a logo or some letterhead that brands a library, but all the impressions and perceptions that create those stories. In branding the school library, it is the “transformation,” that Dr. Strong discusses in the USC article, that we are after. In order for transformation in patrons to occur, we must lure them in with a “compelling plot” in the form of programming, but not just the programming itself. More important are the stories that are woven through that programming. Those stories will elicit feelings. Branding a school library takes time, effort, and a consistent eye toward the elements that invoke in patrons those feelings of recognition. The stories are where the culture is and thus there resides branding. Easily create an MLA works cited like the one below using ! MLA format is always free, while APA format, Chicago style format, and thousands of other styles are available via an EasyBib Plus subscription. References Adobe Stock. (2018). Retrieved from https://stock.adobe.com/ Dawn. (2015, August 9). Brand storytelling “A brand is a story that is always being told.”â€" Scott Bedbury. Retrieved from http://buytheway.ascjclass.org/brand-storytelling-a-brand-is-a-story-that-is-always-being-told-scott-bedbury/ Edward R. MurrowHigh School. (n.d.). Retrieved from https://www.ermurrowhs.org/ Sykes, T., Patel, D. (2018). Branding definition Entrepreneur small business encyclopedia. Retrieved from https://www.entrepreneur.com/encyclopedia/branding Wells, R. (2016, August 3). What is branding, and why is branding important? Retrieved from https://www.lucidpress.com/blog/what-is-branding-and-why-is-branding-important Receive up to 20 free grammar check suggestions when you scan any paper in the EasyBib Plus proofreading tool. Also free are grammar guides

Where to Find the Best Free Flyer Backgrounds

So. You're designing a flyer. Where do you begin? The endless array of images, backgrounds, catchy headlines and clip art (bad idea) at your disposal can be overwhelming. Consider starting with your backdrop: the ever-so-necessary but hard-to-design flyer background. If you're an Adobe Illustrator master, you'll probably just design one of your own. But if you're like the rest of us, you might have more luck using finger paint on a canvas than trying to figure out the intricacies of Illustrator. Related: 10 creative ways to make a flyer that stands out The simple solution? Grab a background that someone else has already designed, and grab it for free. Lucky for you, I've already gone through the work of putting together a list of the best resources for free flyer backgrounds. So read on, and download away. Option 1: Microstock photography Microstock sites include not only a variety of photos, but vector images that work great for flyer-type projects. Since microstock sites accept work from amateur artists and photographers, the prices are typically lower if not completely free. They're all royalty-free, and a perfect resource for small businesses or DIY designers to grab icons and other illustrations in addition to abstract backgrounds. Microstock sites, such as 123RF, give you access to literally thousands of background images and options. Resources for free microstock photography: All Free Download Freepik.com Vecteezy Free PSD Files 123RF You may have heard of popular sites such as iStock and ShutterStock, which are also great, but their free options are extremely limited. Option 2: Textures If you're looking for more earthy, organic flyer backgrounds, there are plenty of free resources that include everything from grungy charcoal to dirty concrete to polished wood. Basically, whatever floats your background boat. Take a look below for a few amazing options. Lost and Taken is a free stock photo site with an especially gorgeous variety of textures. Free textured flyer backgrounds: Lost and Taken We Graphics Texture King Wild Textures Free Stock Textures Check out some more great texture options here. Option 3: Stock photography If you're leaning towards a more photo-based background, stock photography is your best bet. Photos don't always work well as the background to a text-based flyer. But throw on a semi-transparent black or white layer to make your text stand out a little more and a photo can really bring your flyer to life. Unsplash is a collection of beautiful stock photos that are free of copyright restrictions. The wait is over: Unsplash is here. Access 1,000,000+ professional stock photos FREE with our new Unsplash integration. Now you'll always have the perfect picture to complete your next project. Learn more>>> Free stock photography: Unsplash Death to the Stock Photo New Old Stock Picjumbo Picography Pikwizard Check out this list for more free stock photo options. Option 4: Photo & art communities Flickr and DeviantArt are two of the most popular open communities for uploading images. This means millions of photos and images at your disposal. Keep in mind, not all the backgrounds you find on these resources may be open for use. On Flickr, for example, you'll want to look for these icons to indicate how you are allowed to use the image. Home to 13 billion photos, you can't go wrong with Flickr. Next: Insert your new background into a template While you're out searching for flyer backgrounds, why not look for a template too? Once you've found the perfect background for your flyer, you can streamline your design process by using a drag-and-drop design tool, such as Lucidpress. Lucidpress provides ready-to-go flyer templates that are easy to adjust and customize according to your needs. You simply choose a template, upload your background, tweak the text, and you're ready to send it to the printer. If only life was always this easy, right? A few examples of pre-designed templates you can use to create your flyer on Lucidpress. Ready to insert your new flyer background into a beautiful template?