tax on Musicians Income

Question: Examine about the Advice Peter of the sums that will be assessable in Australia for the years distinguished in the realities. Answer: This contextual analysis features the arrangements of pay which is assessable in Australia. In the wake of understanding the contextual investigation in detail one would comprehend the arrangements of annual expense in Australia. This case is about a band which has four individuals in it. Out of the four two are from Australia and other two are British residents yet have taken citizenships of Australia. However, in the given case we would concentrate just about the salaries which were earned by one of the individuals named as Peter. Dwindle was an Australian occupant which additionally had a house in Australia. He had rented out his home on lease since more often than not he is in Britain with his band. The band was for the most part fruitful in Britain and different nations so they had chosen to move out of Australia. Their idea was to initially be effective in Britain and afterward return to Australia. During their period of band they have earned a few livelihoods in quite a long w hile which should be available in Australia. Performers ought to be treated as should be expected citizens while deciding assessable pay. There are different arrangements on which every one of these wages ought to be available. Beneath portrayal of the considerable number of salaries are given which was earned by them in particular years: To pay for the costs and airfare Peter had sold his vehicle for $60,000 which was bought in 2010 for $95,000. This salary would be considered under Capital Gain and capital increase duty would be charged on it and would be available in 2016. To uncovered more costs had likewise sold his offers for $11,000 which he had gotten it in 2011 for $5,000. Indeed, even for this situation Capital addition charge should be charged on it. Their melodic band had won ARIA grant in Australia for best collection in the year 2015. Every part had earned $20,000. This pay should be available as other salary. Till the time their band left for Britain, they were performing live shows in Australia for which each musician had gotten $140,000 from July 2015 till twentieth January 2016. This is their essential salary and should be burdened also. The melodic band had done a show in Britain for which each musician had gotten $150,000. This pay additionally should be available. Their band was an accomplishment in Britain. They had discharged a collection in September 2016 which was effective. It was very much sold in Britain, portions of Europe and parts of America and Australia too. Because of good deals each musician had additionally gotten $30,000 as eminences. This pay should be burdened s sovereignty pay earned. Again in December 2016 band have won ARIA grant in Australia for which every part had earned $10,000. This likewise should be burdened. The band kept on accepting sovereignties in the year 2017 for the most current collection. Sum got by every part was $15,000. In 2017 their collection was granted with best collection of the year grant by British Music Association. Each musician had gotten $16,000 from the affiliation. To know whether all the previously mentioned wages are available or not, one needs to comprehend the arrangements of assessable earnings in Australia. Rule: according to Australian tax collection law capital increase or misfortune on an advantage is the distinction between the price tag of the benefit and the cash which was gotten when it is arranged. The greater part of the individual resources are excluded from capital addition charge like home, vehicle, furniture and so forth. An engine vehicle which can convey a heap of short of what one ton or less than nine travelers are absolved from capital increase tax.[1] At the point when offers are sold then it would likewise pull in capital increase charge. Offers are not excluded like vehicles. Capital increase charge should be charged on the benefit earned by selling shares.[2] The ATO office have made separate rules for artists and other live entertainers. Artists and other live entertainers doesn't have fixed pay, their pay might be high or might be low too. Livelihoods which should be burdened under Australian personal expense are: Any development or eminences got for distributing or any collection. Live execution Product Synchronize authorizing Selling CDs at gigs or on the web Awards [3] All the costs which are identified with the matter of the band ought to be deductible under the Australian expense framework. Be that as it may, these costs ought to be straightforwardly identified with the pay which should be burdened. In the event that the pay isn't straightforwardly related, at that point costs would not be deducted[4]. Application: Now all the arrangements referenced above should be applied in the given case. The conversation for every one of the salary earned by Peter is given beneath in detail: Dwindle needed to sell his vehicle so he can uncovered his flight and different costs. He had sold his vehicle at loss of $35,000. Capital Gain Tax Australia obviously expresses that all close to home resource of an individual would not be considered as a capital resource and thus no capital addition expense ought to be charged on it. Since the vehicle was possessed by Peter, it is expected that the vehicle is for under 9 people and short of what one ton. Consequently based on this arrangement capital increase on the vehicle sold by Peter would not be considered under assessable pay for the year 2016. This point was fundamentally the same as the instance of Fosters Australia Limited v Commissioner Concerned. Salary assessable for the year 2016 would be NIL.[5] According to Australian Taxation Office on the off chance that an individual has put resources into any portions of organization, at that point it ought to likewise be treated as a capital resource. At the point when offers are sold by the concerned individual then capital increase charge should be charged on it. The given case is fundamentally the same as the instance of South Australia v Totani (2010). Comparable choice ought to be taken for this situation where Peter had sold his offers at a benefit for $6,000. This sum should be incorporated while registering the assessable pay of Peter. Pay assessable for the year 2016 was $6,000.[6] Subside was working in a band which used to make music. They had a fresh out of the box new collection in Australia in 2015 for which they have won ARIA Award. Every part had gotten $20,000 as grant. Since they were in a music band this should be considered as an association. Subsequently they ought to be burdened dependent on the benefits which are shared among them. Australian Taxation Office unmistakably expresses that all the livelihoods earned through live execution ought to be incorporated under assessable salary. Tony Hollis was a live entertainer in Australia and after his collection turned into a triumph, al the salary earned by him through honors were available. Similarly grant of $20,000 earned by Peter ought to likewise be remembered for the assessable salary. Salary assessable for the year 2015 was $20,000.[7] Their band was going to leave Australia in January 2016. Till that time they were giving live exhibitions in Australia itself. They did live shows from July 2015 to twentieth January 2016. For their live shows every part was given $140,000. As referenced in the above point that any salary got for giving live execution ought to be available, measure of $140,000 ought to likewise be available. Tony Hollis was a live entertainer in Australia and after his collection turned into a triumph, al the salary earned by him through honors were available. Salary assessable for the year 2015 would be $140,000. [8] On twentieth January, the whole group had gone to Britain for better possibilities. They had gotten an extraordinary reaction for their live shows and exhibitions for every part was granted with $150,000. As talked about in the over two focuses, this is a salary earned through live execution, thus it would be remembered for the assessable pay of Peter. Aside from the salary earned by them, all the costs borne by the band according to the referenced pay ought to likewise be deducted from their pay. Pay assessable for the 2016 would be $150,000. [9] In September 2016, they have discharged a collection in Britain which was fruitful. Because of such a tremendous achievement each musician had gotten $30,000 as sovereignty. According to Australian Taxation Office sovereignty pay earned by a performer ought to likewise be remembered for the assessable pay. Music eminence have an extremely solid linkage to the people. In such cases artists have the copyright to make music and can likewise permit it for exhibitions autonomous of corporates. Presently since Peter and his partners has the copyright of the collection, they are qualified for get sovereignty. This sovereignty must be considered in the assessable pay of Peter. This must be remembered for the year 2016. [10] Again in 2016 their band had won ARIA grant in Australia for the new band discharged. Every part had get $10,000. This sum would likewise be considered in the assessable pay for the year 2016.[11] In the year 2017 band was proceeding to get sovereignty for the band which was discharged in the year 2016. Each part got $15,000 as eminence. Subsequently the given sum should be remembered for the assessable pay for the year 2017. Presently Britain had granted the band in 2017 for their new collection which was discharged in the year 2016. Every part had gotten $16,000 as an honor. According to the arrangements which were talked about in the previously mentioned focuses, this eminence pay likewise should be remembered for assessable income.[12] End: The all out assessable salary for Peter for the particular years are given beneath: In the year 2015 Peter had earned the accompanying pay which should be remembered for the assessable pay: ARIA grant earned by Peter adding up to $20,000 Sum got for live execution - $140,000 Aggregate sum assessable in 2015 would be $160,000 In the year 2016 Peter had earned the accompanying pay which should be remembered for the assessable salary: Benefit earned by offer of offers - $6,000 Sum earned for live execution in Britain - $150,000 Sovereignty got for the new collection 30,000 ARIA grant got in Australia - $10,000 Aggregate sum assessable in 2016 would be $196,000 In the year 2017 Peter had earned the accompanying inc

Characterization In A Classic Novel Essay Example For Students

Portrayal In A Classic Novel Essay Portrayal in a Classic NovelMary Shellys Frankenstein is the narrative of a researcher, Victor Frankenstein, and his mission to make life from death. Frankensteins try turns out badly and he is compelled to escape from the beast he made. All through this novel, Frankenstein is portrayed by his extraordinary knowledge, distrust and pulled back conduct, and regret. In the start of this novel, it is obviously expressed that Victor has an adoration for information. It was the privileged insights of paradise and earth that I wanted to learn; and whether it was the outward nature and the strange soul of man that possesses me, still my requests were coordinated to the mystical, or in its most elevated sense, that physical mysteries of the world, (37). Victor is instructed however self-educated in his preferred subjects. He starts perusing books managing science and depicts himself as, continually having been instilled with an intense aching to infiltrate the privileged insights of nature, (39). At the point when Victor is mature enough, he goes to school in Ingolstadt. At Ingolstadt, Victor gets keen on science and the human body. Frankenstein chooses to make an individual with the expectation that he will have the option to reestablish life to the dead. It is clear that Victor detests gatherings of individuals. During his youth, he has one companion who stays near him for an incredible duration. Rather than conversing with his companion or family when he is pained, Victor looks for asylum in nature. After Victor starts school, he doesn't get back for a considerable length of time. He doesn't inform his family or companion regarding his test and stays quiet about this even to his grave. Victor gets mindful of how pulled back he has become and sees an, unconquerable boundary set among me and my kindred men, (151). He deals with his creation day and night and is restless to such an extent that even he, became frightened at the disaster area that I saw that I had become, (55). When Frankensteins beast becomes animated, repulsiveness and disturb filled his heart, (56). In the wake of running from the beast for a considerable length of time, Frankenstein understands that his beast has been killing individuals near him. Frankenstein promptly assumes the fault for the passings and will effectively stop the beasts activities. Victor hesitantly consents to make a female ally for his beast. He starts to make another beast yet demolishes her since he can not manage the idea of, releasing upon the earth an evil presence whose enjoyment is in death and wretchedness, (160). Victor pursues the beast for quite a long time with the expectation that he will end the beasts life in revenge for killing his friends and family. He never gets the beast and the remainder of Victors life is lived with overpowering sentiments of regret. It was his creation that murdered his sibling, closest companion, spouse, and lead to the demise of his dad. Victors qualities are indispensable to this novel. It is a result of Victor Frankensteins insight, wariness, and regret that his activities all through Frankenstein are convincing. His wants to learn and make are the reason for his activities all through the novel. On the off chance that Victor had not understood that his creation was detestable and the reason for the horrible occasions transpiring, at that point he could never have given his life to finding the beast and taking its life. Shelley, Mary. Frankenstein. New York: Signet Classic.1983.

Free Essays on McCarthyism

McCarthyism McCarthyism was a timespan all through the 1940’s and 1950’s where America was overpowered with worries about the danger of socialism developing in Eastern Europe and China. Accentuating on those worries, a youthful Senator named Joseph McCarthy openly blamed in excess of 200 card-conveying socialists for penetrating the United States government. McCarthy professed to have a rundown of Communists who worked in the State Department. In spite of the fact that his allegations stayed unsupported and a Senate board of trustees named them a cheat and a trick, McCarthy won a national after. Naming the Democrats as a gathering of injustice, he called his political adversaries as delicate on Communism. McCarthyism came to mean bogus allegations of unfaithfulness. In the Crucible, a ton of the townspeople were unfairly blamed for black magic. A great deal of the allegations depended on unjustifiable analytical strategies all to demonstrate â€Å"disloyalty† to the town, or its occupants. None of the data utilized against the denounced was essentially evident, however by and by was as yet utilized against the individuals to refute doings. The entire circumstance depended on bogus thoughts, and was completely made up to damage and ruin notorieties. A few people simply needed to dispose of others, however they picked a destructive and merciless approach to do as such. McCarthyism is connected to the Crucible in the way that both utilize out of line allegations to uncover traitorousness or disruption. There shouldn’t have been a period or a spot for either to happen in light of the fact that it didn’t do anything other than hurt the individuals connected to it. Both were treacherous, and needed real proof or evidence to pull of the ideal â€Å"scheme†. Neither ought to have been done or even endeavored. It was a misstep ever, which just left scars on the individuals it injured. It shows a thing or two for everyone to not unjustly blame your neighbor, since it causes intricacies seeing someone among individuals and never assists the circumstance. Blade... Free Essays on McCarthyism Free Essays on McCarthyism McCarthyism McCarthyism was a timeframe all through the 1940’s and 1950’s where America was overpowered with worries about the danger of socialism developing in Eastern Europe and China. Underlining on those worries, a youthful Senator named Joseph McCarthy openly charged in excess of 200 card-conveying socialists for invading the United States government. McCarthy professed to have a rundown of Communists who worked in the State Department. In spite of the fact that his allegations stayed unsupported and a Senate panel named them a fake and a trick, McCarthy won a national after. Naming the Democrats as a gathering of injustice, he called his political adversaries as delicate on Communism. McCarthyism came to mean fraudulent allegations of unfaithfulness. In the Crucible, a great deal of the townspeople were unfairly blamed for black magic. A great deal of the allegations depended on out of line insightful strategies all to demonstrate â€Å"disloyalty† to the town, or its occupants. None of the data utilized against the blamed was essentially evident, however in any case was as yet utilized against the individuals to refute doings. The entire circumstance depended on bogus thoughts, and was completely made up to damage and ruin notorieties. A few people simply needed to dispose of others, however they picked an unsafe and brutal approach to do as such. McCarthyism is connected to the Crucible in the way that both utilize uncalled for allegations to uncover unfaithfulness or disruption. There shouldn’t have been a period or a spot for either to happen on the grounds that it didn’t do anything besides hurt the individuals connected to it. Both were low, and needed genuine proof or evidence to pull of the ideal â€Å"scheme†. Neither ought to have been done or even endeavored. It was a slip-up ever, which just left scars on the individuals it injured. It shows a thing or two for everyone to not unfairly charge your neighbor, since it causes difficulties seeing someone among individuals and never assists the circumstance. Blade...

A Jury of Her Peers Speaks Volumes Above Trifles

A Jury of Her Peers Speaks Volumes Above Trifles Free Online Research Papers â€Å"A Jury of Her Peers† Speaks Volumes Above â€Å"Trifles† While Susan Glaspell’s show â€Å"Trifles† utilizes on-screen characters to vocalize the numerous feelings of the narrative of the examination of Minnie Wright, her short story â€Å"A Jury of Her Peers† makes the feelings exceptionally clear without making a sound. Susan Glaspell’s short story â€Å"A Jury of Her Peers† causes the peruser to feel the feelings evoked by Minnie Wright’s story a lot further than her show rendition of a similar story, â€Å"Trifles†. Glaspell utilizes fundamentally a similar exchange and activity in the two works yet she can inspire a lot more grounded emotions in her short story by remembering unmistakable entries to go with the discourse for her portrayal. These sections summon exceptional sentiments from the characters and present new feelings. The presentation of new sentiments gives the story a progressively enthusiastic effect on the peruser and increasingly passionate profundity. The passionate profundity of â€Å"A Jury of Her Peers† permits the characters suppositions to be felt by the peruser more effectively than the conclusions passed on by the dramatization â€Å"Trifles†. The force and scope of feelings made by Glaspell’s utilization of portrayal has the passionate effect of â€Å"A Jury of Her Peers† more prominent than that of â€Å"Trifles†. In â€Å"A Jury of Her Peers† and â€Å"Trifles†, the characters’ feelings are expressed in the discourse as well as communicated through their activities. The portrayal in â€Å"A Jury of Her Peers† makes these feelings progressively striking by overstating the characters’ activities which puts more accentuation on the sentiments that incited the activity. In â€Å"Trifles†, the entry â€Å"We don’t realize who murdered him. We don’t know.† is conveyed by Mrs. Dwindles â€Å"With rising voice† (Speech 130). Be that as it may, in â€Å"A Jury of Her Peers†, Glaspell has Mrs. Diminishes murmur a similar section â€Å"wildly† as though she is unglued to trust Minnie is blameless (182). The two sections utilize similar words, yet the entry from â€Å"A Jury of Her Peers† has a more grounded passionate effect essentially as a result of the overstated articulation of Mrs. Diminishes in the expressiv e portrayal of the story. The utilization of overstated activities makes the feelings of characters, for example, Mrs. Subsides and Mrs. Robust appear to be all the more genuine to the peruser and prompts the peruser to encounter accurate feelings. Glaspell brings exact wording into her short story adaptation to bring out explicit sentiments from her characters. In â€Å"Trifles†, Minnie’s skirt is examined by Mrs. Solidness while in â€Å"A Jury of Her Peers† Mrs. Robust handles Minnie’s â€Å"shabby dark skirt† with â€Å"carefulness† (Glaspell 178). By presenting progressively engaging content, Glaspell makes Mrs. Hale’s empathy for Minnie clear to the peruser. Glaspell’s new graphic content in her short story engages the characters with a more extensive scope of feelings and this tempts the peruser to relate with the characters on a progressively close to home level. Just as giving more effect on the characters feelings and presenting some new assumptions, Glaspell additionally utilizes new entries of content to depict the setting of the story. New sections of content remembered for â€Å"A Jury of Her Peers† permit Glaspell to have increasingly passionate effect on the peruser by depicting the setting of the story for the peruser. In â€Å"A Jury of Her Peers†, the setting of the story is built up by Glaspell before the characters ever enter the farmhouse. Glaspell’s starting portrayal of the farmhouse is depicted with Mrs. Hale’s thought â€Å"it looked very lonesome† as the gathering of characters approach the house (â€Å"A Jury of Her Peers†, 172). This anticipates the dejection of Minnie’s presence. In â€Å"Trifles†, Glaspell depicts the setting as a â€Å"abandoned farmhouse of John Wright, a desolate kitchen† toward the start of the play (1291). While this tells the peruser s omething about the setting, it doesn't bring out feeling just as the portrayal in â€Å"A Jury of Her Peers†. The way that Glaspell portrays the setting all around ok for the peruser to imagine the scene in his brain enables her short story variant to leave an increasingly impactful impact on the peruser. This capacity makes â€Å"A Jury of Her Peers† progressively effective at passing on the feelings of the characters and the explanations behind the characters activities to the peruser than â€Å"Trifles†. While Susan Glaspell’s show â€Å"Trifles† is an extraordinary work of dramatization, her short story â€Å"A Jury of Her Peers† leaves the peruser with a more prominent level of passionate contribution. Her utilization of portrayal and portrayal breathes life into the characters feelings and activities in the reader’s creative mind. The utilization of exact wording in the content inspires from the peruser explicit feelings that are passed on by the characters and settings. Glaspell’s utilization of essentially a similar discourse and setting in the two works makes the story recognizable to the peruser, however the feelings of the characters are investigated all the more completely by the creator in â€Å"A Jury of Her Peers†. Glaspell’s investigation of the character’s feelings and activities and the setting of the story is exceptionally successful at affecting the peruser all the more completely in the short story form. This a dequacy gives â€Å"A Jury of Her Peers† the upside of more noteworthy enthusiastic effect than its antecedent â€Å"Trifles†. Roberts, Edgar V. what's more, Henry E. Jacobs, eds. Writing: An Introduction to Reading and Writing. eighth ed. Upper Saddle River: Prentice Hall, 2007. Glaspell, Susan. â€Å"A Jury of Her Peers.† Roberts and Jacobs 172-84. . â€Å"Trifles.† Roberts and Jacobs 1291-1300. Research Papers on â€Å"A Jury of Her Peers† Speaks Volumes Above â€Å"Trifles†Mind TravelThe Masque of the Red Death Room meaningsHonest Iagos Truth through DeceptionTrailblazing by Eric AndersonComparison: Letter from Birmingham and CritoHarry Potter and the Deathly Hallows EssayThe Fifth HorsemanThree Concepts of PsychodynamicBook Review on The Autobiography of Malcolm XRelationship between Media Coverage and Social and

Employee Relations Activities Free Essays

Worker relations exercises are those whose goal is to make a climate of trust, regard and participation. The regularly objective is to give an environment wherein all representatives can play out their business as well as could be expected and inventively add to the association. Every single Human asset choices ought to by objective †coordinated. We will compose a custom paper test on Worker Relations Activities or on the other hand any comparable subject just for you Request Now Therefore, worker relations exercises ought to be planned and figured out how to help accomplish explicit goals. Representative relations exercises influence proficiency, in that potential purposes behind execution issues are defied and help is offered to evacuate them. At the point when the issue is an individual employee†s conduct, worker help and compromise framework look for productive arrangements. On the off chance that the issue is the organization†s conduct, representative administration panels or other two †way correspondence gatherings can distinguish potential changes that will expel the issue. Much representative relations is intended to send the message that the association is a concerned foundation that will help ensure, helps, and manage all it individuals. The run of the mill choices that directors face in structuring representative relations programs include: Correspondence †How best would we be able to pass on our way of thinking to representatives and request their sentiments/proposals on work issues? Security †Are there parts of the working environment that compromise the prosperity of representatives? Help †How will we react to unique needs of explicit workers? Participation †To what degree should dynamic and control be shared? Control and strife †How will we manage it? A representative handbook is an important piece of correspondence a worker relations program. The handbook sets out the principles and arrangements inside which workers and directors must work. How the association sets compensation, assigns preparing, and advancements openings, what administrations it gives, and what it anticipate from representatives is examined in the handbook. Clearly, simply composing a handbook isn't sufficient. It should by constantly refreshed, pitched to workers, and administrators must be completely recognizable whit it, since they are the ones who make an interpretation of strategy vigorously. Handbook give correspondence in just a single heading. Numerous associations have groups for giving correspondence from representatives to chiefs and administrators. These can extend from â€Å"speak †up† and open †entryway approaches, work improvement recommendations frameworks, to â€Å"sensing† meetings, assessment overviews, or compromise methodology. Shockingly, there is proof that there is a developing interchanges hole among workers and top administration. Messages that supervisors think they are sending aren†t being gotten by workers. Each administrator and worker needs a solid and safe workplace. Anticipation programs take numerous structures. They incorporate upgrading occupations to reduce dangerous conditions, directing, wellbeing preparing programs, in any event, offering pay rewards for good security records. Wellbeing danger: are those parts of the workplace, which have the potential for quick and now and again savage mischief to representative. Models are lost of hearing, or visual perception, cuts, hyper-extends, wounds, broken bones, consumes and electric stun. Wellbeing risk: are those parts of the workplace that gradually and in total lead to disintegration of an employee†s wellbeing. Run of the mill causes incorporate physical and natural perils, poisonous and malignancy †causing tidies and synthetic substances, and unpleasant working conditions. A considerable lot of the arrangements and projects examined in this part can go far to forestall discipline issues from emerging. Anticipation should be the goal everything being equal. In any case, when issues emerge, having systems set up to manage infraction can help shield the privileges of all concerned. There are four components to guarantee adherence to for the most part worthy work rules of such a framework. Step by step instructions to refer to Employee Relations Activities, Essay models

A Storytellers Guide to Library Branding

A Storyteller’s Guide to Library Branding (0) Let’s open the floodgates to today’s topic with this quote by branding guru Scott Bredbury: “A brand is a story that is always being told.” This quote literally stopped me in my tracks. A story! Of course. What a beautiful and succinct way to express my beliefs about school library branding. I believe that a school library’s culture, and thus its branding, is reliant on a positive overall school cultureâ€"and that culture is made up of stories. In this article, I offer my vision for school library branding. I will talk about what branding means to me and where I began in my current project. Then, I will connect library culture and school culture to what I have done so far. Finally, I will close with what I have learned about branding. Begin at the beginning To put it mildly, I was chomping at the bit to start learning about Edward R. Murrow, the man and high school, when I accepted their library media specialist job and it was a done deal. I have years of practical experience in library design, but this was the first branding project I began in an environment with an already firmly established school culture and tone. I view culture in general as a collection of stories that when combined characterize its people. The first step in branding a school library is understanding the dually-occuring stories of the school and the library. Some questions I asked myself were: What is the story of Edward R. Murrow High School? What is the story of the Murrow Library? How do their stories intersect? I was hired in mid-June, 2018, and spent the next nine weeks researching the school’s history, poring over its website, data and public reports, and walking around the neighborhood to get a feel for the environment surrounding it. I then turned my attention to the library, checked out the current state of design, its catalog, digital resources, and its ordering history. I cannot say that I sought any of this information in order to brand the library, but I see now how invaluable it has been in the branding that was to come. What emerged from my research was an image of a strong school with deep roots. More like a small city, Edward R. Murrow High School has 4,000 students and over 250 faculty and staff members. The school was founded in 1974 by Saul Bruckner and was (and still is) a very progressive school for New York City. As an insider, I can say that I have never experienced a school with such a rich and established culture as Murrow. The culture is both palpable and ambiguous, yet layered with 44 years worth of history and tradition. Murrow was built on a solid foundation and has been well maintained. This information gave me a foundational understanding of the philosophies, goals, and attributes of the school as well as demographic and instructional/academic data. Foundational understanding is necessary, but practical understanding experienced by being in the environment is equally, if not more, crucial. However, the hard data was only half of the school’s story. Research and data only go so far in qualifying the feeling inside the building. Next, I needed to collect soft data; data that only interacting with the environment could offer. Being new to the school and one of a trio of librarians, my focus was to learn as much as I could about the school and build my knowledge about it by initiating conversation around the topics of school and library culture. Living in the environment to be branded is key. The culture of the library as well as the culture of the school in which it operates must be experienced firsthand. After each class I taught and at points throughout the day, I jotted down notes about things that happened between students, things I noticed, people I had met, and conversations we had. This soft data is more important in creating a positive library culture and brand than some of the hard data, in my opinion. Although hard data is valuable, practical experience (the soft data) is paramount. The interactions I had with students and teachers added texture to the school environment and allowed me to interpret the best ways to use the hard data. Interactions are memorable. Data is not (sorry data). Bringing it all together The soft data is important because a brand is a story that is always being told. In a school library, those stories are your library’s culture. I envision culture to be an invisible web that totally surrounds one’s organization and is made up of all the impressions, perceptions, feelings, stories, and experiences of everyone that acts within it. This blog post from USC Annenberg School for Communication and Journalism talks about a symposium held in Virginia to rebrand the United States Navy. Presenters like Ira Glass of NPR’s This American Life discussed ways to potentially refresh the Navy brand through effective storytelling. I was most interested in Glass’s assertion that “stories need to be about people, not events. By telling stories that make listeners feel something, and that help them relate to a specific person, we can better connect and resonate a universal idea.” Equally interesting to me was the position of Dr. Bruce Strong, a professor at the S.I. Newhouse School of Public Communications. “Effective storytelling begins with a compelling plot that eventually leads to the transformation of a person. All transformation comprises an emotional core, which, in turn, produces an unalterable emotional connection with the audience” (2015). At this point, I took stock of my observations and data and crystallized them into keywords, or tags. For each experience I was involved in or casually observed, I assigned it a tag in my notes. I assigned tags while reflecting on my observations and began to recognize patterns. Patterns are a signal to me that something noteworthy is happening. Patterns point to culture. Tags included: diverse students, academic minded students, collaborative teachers, accepting, honest kids, curious, rigorous instruction, independence, diversity, and strong culture. These keywords helped me to gain a more global view of who the patrons are. They are the main ideas and the many observations and points of data are the supporting details of the story. Now the real work could begin! The logo Lucid Press put it best when they said that “a brand exists only in the minds of your customers. Simply put, a brand is the sum total of all the impressions a customer has, based on every interaction they have had with you, your company and your products” (Wells, 2016). Replace “customers” with “patrons” and “library for “company,” and it is clear that through branding we should aim to think about what we want patrons to feel when they think about the library. Those feelings come together to create the library’s culture, and in that way it is the library’s culture that is being branded more than just the library itself. It is with these feelings in mind, coupled with hard and soft data, and conversations with my library colleagues, that we decided on a design direction for the library logo. Even though branding is so much more than a logo, a visual representation or symbol that calls upon these feelings is a hallmark of a solid brand. Using the tags discussed earlier, I searched Adobe Stock for inspiration and after much deliberation and editing, decided on 3 variations of a design. I mocked up all three using Adobe Illustrator, and presented them to my colleagues and my Assistant Principal. The colors in the final design pictured here represent the diversity of the school community. The multi-colored books represent our community, and the community is enmeshed in a continuous spine in the shape of a lowercase m for Murrow. The typeface honors and hearkens back to the journalistic background of our school’s namesake Edward R. Murrow. The logo was very well received and its recognition is growing every day. For a number of years, the library was not operating to its fullest potential for a variety of reasons. It is very exciting to be part of a ground-floor effort to reimagine the school library, amplify the library culture, and establish branding that is already showing its benefit through increased circulation, standing room only capacity levels, and a general feeling of happiness among students and faculty through conversations and word of mouth. It’s all about the culture We (my librarian trio) have a shared vision and are working hard to build the culture in the library. We’re doing this by: greeting all patronsgetting to know the students and learning their namesestablishing and maintaining relationships with studentsestablishing collaborative relationships with facultycreating programming like book clubs, author visits and a MakerSpacemaintaining a social media presence In addition, all that is publicized about or from the library bears the logo as does library signage, school LibGuide and email accounts. We want the symbol of our library to be synonymous with the feelings and qualities we are cultivating. Although those feelings are hard to define, they are made up of individual experiences, or impressions. Impressions build branding and those impressions are part of the library’s culture. Impressions make up the way a patron perceives you, so a question that I continuously ask myself is, “How do I want the library to be remembered?” Currently, I want it to be a remembered as a safe place to learn, explore, and just be. What I have learned so far Three months in, I feel that I have learned more about branding than I have collectively in my entire life. Branding is not a checklist, that can be ticked off like a shopping list. It is a living process that must be thought about in circular arcs rather than linear paths. A library’s brand has everything to do with the library’s culture which is complemented by the school’s culture. It is not possible to have one without the other. They are inextricably intertwined. I have learned that branding is certainly a big picture issue and relies almost completely on what the library has to offer in terms of culture and services and how those offerings are perceived by its patrons. The logo helps reinforce this by acting as a symbol that reminds patrons of the feelings that the library invokes for them. The branding process should be approached as a designer, thoughtful and methodicalâ€"not motivated for the simple thrill of seeing a design come to fruition. Stories, like culture, and like branding, are connected with the heart and the mind and it is through our reflection on those stories that we cultivate and sustain our brand. Ira Glass asserted that stories make listeners feel something. I feel the same can be said for library patrons. It is the stories they have experienced that make them feel something while the logo stands for it. It is not a logo or some letterhead that brands a library, but all the impressions and perceptions that create those stories. In branding the school library, it is the “transformation,” that Dr. Strong discusses in the USC article, that we are after. In order for transformation in patrons to occur, we must lure them in with a “compelling plot” in the form of programming, but not just the programming itself. More important are the stories that are woven through that programming. Those stories will elicit feelings. Branding a school library takes time, effort, and a consistent eye toward the elements that invoke in patrons those feelings of recognition. The stories are where the culture is and thus there resides branding. Easily create an MLA works cited like the one below using ! MLA format is always free, while APA format, Chicago style format, and thousands of other styles are available via an EasyBib Plus subscription. References Adobe Stock. (2018). Retrieved from https://stock.adobe.com/ Dawn. (2015, August 9). Brand storytelling “A brand is a story that is always being told.”â€" Scott Bedbury. Retrieved from http://buytheway.ascjclass.org/brand-storytelling-a-brand-is-a-story-that-is-always-being-told-scott-bedbury/ Edward R. MurrowHigh School. (n.d.). Retrieved from https://www.ermurrowhs.org/ Sykes, T., Patel, D. (2018). Branding definition Entrepreneur small business encyclopedia. Retrieved from https://www.entrepreneur.com/encyclopedia/branding Wells, R. (2016, August 3). What is branding, and why is branding important? Retrieved from https://www.lucidpress.com/blog/what-is-branding-and-why-is-branding-important Receive up to 20 free grammar check suggestions when you scan any paper in the EasyBib Plus proofreading tool. Also free are grammar guides

Where to Find the Best Free Flyer Backgrounds

So. You're designing a flyer. Where do you begin? The endless array of images, backgrounds, catchy headlines and clip art (bad idea) at your disposal can be overwhelming. Consider starting with your backdrop: the ever-so-necessary but hard-to-design flyer background. If you're an Adobe Illustrator master, you'll probably just design one of your own. But if you're like the rest of us, you might have more luck using finger paint on a canvas than trying to figure out the intricacies of Illustrator. Related: 10 creative ways to make a flyer that stands out The simple solution? Grab a background that someone else has already designed, and grab it for free. Lucky for you, I've already gone through the work of putting together a list of the best resources for free flyer backgrounds. So read on, and download away. Option 1: Microstock photography Microstock sites include not only a variety of photos, but vector images that work great for flyer-type projects. Since microstock sites accept work from amateur artists and photographers, the prices are typically lower if not completely free. They're all royalty-free, and a perfect resource for small businesses or DIY designers to grab icons and other illustrations in addition to abstract backgrounds. Microstock sites, such as 123RF, give you access to literally thousands of background images and options. Resources for free microstock photography: All Free Download Freepik.com Vecteezy Free PSD Files 123RF You may have heard of popular sites such as iStock and ShutterStock, which are also great, but their free options are extremely limited. Option 2: Textures If you're looking for more earthy, organic flyer backgrounds, there are plenty of free resources that include everything from grungy charcoal to dirty concrete to polished wood. Basically, whatever floats your background boat. Take a look below for a few amazing options. Lost and Taken is a free stock photo site with an especially gorgeous variety of textures. Free textured flyer backgrounds: Lost and Taken We Graphics Texture King Wild Textures Free Stock Textures Check out some more great texture options here. Option 3: Stock photography If you're leaning towards a more photo-based background, stock photography is your best bet. Photos don't always work well as the background to a text-based flyer. But throw on a semi-transparent black or white layer to make your text stand out a little more and a photo can really bring your flyer to life. Unsplash is a collection of beautiful stock photos that are free of copyright restrictions. The wait is over: Unsplash is here. Access 1,000,000+ professional stock photos FREE with our new Unsplash integration. Now you'll always have the perfect picture to complete your next project. Learn more>>> Free stock photography: Unsplash Death to the Stock Photo New Old Stock Picjumbo Picography Pikwizard Check out this list for more free stock photo options. Option 4: Photo & art communities Flickr and DeviantArt are two of the most popular open communities for uploading images. This means millions of photos and images at your disposal. Keep in mind, not all the backgrounds you find on these resources may be open for use. On Flickr, for example, you'll want to look for these icons to indicate how you are allowed to use the image. Home to 13 billion photos, you can't go wrong with Flickr. Next: Insert your new background into a template While you're out searching for flyer backgrounds, why not look for a template too? Once you've found the perfect background for your flyer, you can streamline your design process by using a drag-and-drop design tool, such as Lucidpress. Lucidpress provides ready-to-go flyer templates that are easy to adjust and customize according to your needs. You simply choose a template, upload your background, tweak the text, and you're ready to send it to the printer. If only life was always this easy, right? A few examples of pre-designed templates you can use to create your flyer on Lucidpress. Ready to insert your new flyer background into a beautiful template?

Lets Discuss Aristotles Views - 1061 Words

First, let’s discuss Aristotle’s views. As an example of how he takes one word and states its meaning in a central way, proving that one word although it may have more than one meaning to be true has to be used in the right context. What I mean by this is, if you take the word hot for example, the temperature can be hot, touch can feel hot and taste can be hot or some people prefer to say spicy. But in this case all these things use the term hot but have a different meaning pertaining to the same word. It is how you use it that then creates its true meaning in your statement. This then, shows that this terms’ meaning can be broken down to have more than one function but still hold its own essence of its created state. Next we have the teaching of things being either separable, individual, or neither. He states that in order for something to hold its own characteristics it needs to be determined as having its own existence without being dependent of another to be then called Separable. So for example, a shirt is made up of many strings of a certain type of fabric, whether it be silk or cotton, that patch of strings if it is removed from that shirt, it is still a piece of that shirt regardless of if it is all together or not. It was stitched the same way as the shirt and is still of the same color and fabric whether all together or not. That patch is still of that shirt. Yes, it may be separate at this moment but it did not lose its initial character just now is no longerShow MoreRelatedThe Ethics Of The Nicomachean Ethics1140 Words   |  5 Pagesbecause we as humans, make mistakes. We must understand that what it is that we believe can make us happy, only makes us happy by our definition, not Ar istotle’s. In Aristotle’s view, our happiness cannot be found in a person or anything else that is perishable, it must be something eternal and stable, otherwise it isn’t infinite; therefore, in Aristotle’s view, it is not true happiness. Even if one were to have found their happiness for a while, they still may not have achieved the ultimate end, â€Å"for oneRead MoreUtilitarianism, Deontology, And Virtue Ethics835 Words   |  4 Pageswhich would have us aspires to have certain characteristics that we hold above all others. Let’s further expand on what Utilitarianism means and how it affects ethics. Utilitarianism focuses on actions that will appeal to the greater good, while causing the least amount of harm. When in respect too many superheroes, they seem to have a mixed set of ethics. In White and Arp’s Batman and Philosophy, they discuss why Batman has decided not to kill the Joker, even though time after time the Joker has provenRead MoreThe Potter Box : An Analytical Tool That Evaluates Ethics Of Decision Making And Dilemmas1068 Words   |  5 PagesRalph B. Potter, we will discuss in this paper how and why to apply the Potter Box, which is an analytical tool that assesses ethics of decision making and dilemmas. By using the Potter Box, we are guided towards a decision after considering a number of elements and steps very carefully. To be more specific, we will be understanding the four interrelated steps for making an ethical decision. As you complete each quadrant it is important to remember that two point of views need to be exposed so youRead MoreThe Evolution Of Science Theory3565 Words   |  15 Pagesdiscoveries, and theories. Triumphalism is the view that the progress of science is somewhat gradual and progressive. Triumphalism is still relevant today because even in scientific research, answers are not discovered instantaneously. Cures and treatments come about very gradually as one’s contributions to the field builds on others. Gradual progression leads to new revelation of truth. Another form of science theory is known as social constructivism. This view holds that there is a social construct [structure]Read MoreMy Dinner Party Paper1965 Words   |  8 Pagesbecause he invited so many diverse scholars to speak about a wide array of topics. I use his character to discuss the ways we use knowledge. My final choice was Procopius. I chose Procopius instead of the Queen of Sheba, so I could bring up how we present our knowledge and how our knowledge evolves. Procopius wrote The Secret History and the History of the Wars. These works have alternate views of Justinian, that evolved with events during that time period. My goal is to find a conclusion from theseRead MoreContemporary Ethical Theory Philosophers5014 Words   |  21 Pages For example, it is your duty to keep promises, Ross said.What makes it right for you to do what you have promised to do is not that your doing it will produce more good, as Moore thought, but simply the fact that you promised to do it. Ross’s views are similar in this regard to those of Kant. Kant, too, proposed a duty-based moral philosophy and was committed to the idea that our moral duty is self-evident. A duty-based moral philosophy is known as a deontological moral philosophy. DeontologicalRead MoreReligion And Its Role Within Societies 600 B.c11006 Words   |  45 Pagesin. For example, Christianity was built upon the already existing beliefs of Judaism and the Hebrew God, Hinduism was built upon the ancient Arian religion and the Vedas, Buddhism partly built upon Hinduism, and Islam built upon Christianity. But let’s start with the first monotheistic religion, Judaism and what would later become the most influential religion to the Western Society, Christianity. Judaism was built upon the beliefs of ancient nomadic Hebrew peoples that lived in Mesopotamia, andRead MoreThe Classic And Contemporary Background / History Of Motivation4231 Words   |  17 PagesHistory teaches us that motivation has been a key ingredient proven effective in the accomplishment of tasks, or used to get things done. This paper will discuss the classic and contemporary background/history of motivation. In addition, covered will be the theoretical background and theories, the implications motivation has for leaders, and the motivational tactics used in the working environment that stimulate results. What is motivation? One could say that it is the reason for doing somethingRead MoreThe Importance of Considering Philosophical and Psychological Foundations in Developing a Curriculum.9983 Words   |  40 PagesIn the name of Allah, the most Gracious, the dispenser of Grace. CURRICULUM DEVELOPMENT ( HMEF5073 ) Part A THE IMPORTANCE OF CONSIDERING PHILOSOPHICAL AND PSYCHOLOGICAL FOUNDATIONS IN DEVELOPING A CURRICULUM. A comprehensive view of the curriculum requires a consideration of the nature and needs of the individual, the aspirations and requirements of society, and the process by which the individual incorporates experience. As the study on curriculum is very wide, the audience chosen should beRead MoreLogical Reasoning189930 Words   |  760 Pages.......................................................................................................................... 370 CHAPTER 12 Aristotelian Logic and Venn-Euler Diagrams................................................. 379 Aristotles Logic of Classes ............................................................................................................... 379 Using Venn-Euler Diagrams to Test for Invalidity .............................................................

Life, Liberty, And The Pursuit To Change Something Essay

Americans are well renown for their utter dissatisfaction for the current social, political, and economic status of their nation. Of course, it comes as now surprise that Americans are so driven to produce changes. The feisty, perseverance has been with the American people since the Revolutionary War, even before then. However, no matter how much a certain aspect of life is altered, not everyone will be pleased. Even though reform was a trend all throughout Americas history, the 1830s and 1840s seem to be a time where reform was a popular fad. The womens right movement was a very predominant reform during this time. After years of servitude, many women were not longer going to be idle and quiet as their rights continually were denied†¦show more content†¦Joseph Smith, the founder of the Church of Jesus Christ of Latter-Days Saints, was regarded as a prophet by his followers. He spoke of his visions and mental breakthroughs by reading the Scriptures, especially James. This religion quenched the quot;religious thirstquot; of those who were discontented with the current religions surrounding them. However, great conflicts arose between the Mormons and other religion, quot;yet men of high standing would take notice sufficient to excite the public mind against me, and create a bitter persecution; and this was common among all the sects--all united to persecute me.quot; The Protestants created quite a religious fervor amongst the American people, which resulted in an increasing number of followers. Deep in the heart of Kentucky, the Protestants set up a camp meeting in which quot;exercisesquot; were held. Many people, not even of the Protestant religion, flocked to the camp site to watch the gathering. As Archbishop Spalding described it quot;There seems to have then existed in Kentucky a kind of mental and moral epidemic--a sort of contagious frenzy--which spread rapidly from one another.quot; Utopias, a goal set by many, and yet achieved by none. They, too, made an appearance in the 1840s. Despite the fact that Emerson was publicly against reformers, both he and Thoreau are frequently linked with the Utopian movement. This is due to their lack of confidence and want of a government. Also they each supportedShow MoreRelatedFreedom Rewritten722 Words   |  3 PagesAmerican Freedom around what we were willing to risk for a change and what we would allow come between our wants and needs. Naomi Wolf’s, â€Å"Freedom is intended as a challenge,† explains The Declaration of Independence in a way that would be more modernized for people that could not grasp what Jefferson was meaning. Wolf also continues to elaborate the challenges Americans personally sacrifice for the sake of freedom. Having said that, the pursuit of happiness mirrors the time period in which we live inRead More`` This American Life ``921 Words   |  4 Pagesâ€Å"This American Life† wa s the story of the fractioned view Keith Aldrich’s children had of him, and his daughter, Gillian’s, attempt to reconcile an entire image of her father. Aldrich’s story was one of caution, of becoming too caught up in one’s surroundings. In seeking to become a staple of a piece of time and history, Aldrich disregarded his individuality in order to emulate those he admired. Aldrich life was a pattern of change categorized by numerous marriages and the resulting children. HeRead MoreHistory1408 Words   |  6 Pageselected our new president of these United States, they have the support of everyone they fooled into believing their blind promises. We fall into their guarantee of topics they claimed they were going to address, and problematic issues they stated would change as soon as they were elected into the White House. As soon as they get inaugurated they still have no idea what is in store for them, the promises made to the public are suddenly pushed to the end of their priority list. Maybe they really wanted toRead More`` This American Life ``934 Words   |  4 Pagesâ€Å"This American Life† was the story of The fractioned view Keith Aldrich’s children had of him, and his daughter, Gillian’s, attempt to reconcile an entire image of her father. Aldrich’s story was one of caution, of becoming too caught up in one’s surroundings. In seeking to become a staple of a piece of time and history, Aldrich disregarded his individuality in order to emulate those he admired. Aldrich life was a pattern of change categorized by numerous marriages and the resulting children. HeRead MoreJohn Locke s Theory Of Government884 Words   |  4 Pagesproblems faced by Thomas Jefferson and colonist in the late 1700’s. Thomas Jefferson made famous the phrase â€Å"life, liberty, and the pursuit of happiness† which corresponded on to the speculation that John Locke stated of† life, liberty, and prop erty.† both men are focusing on the individualistic facet of choosing different freedoms in life and the way the government ought to foster those decisions. Life in this context is making decisions based on your skills and talents that may provide for your familyRead MoreAmerican Dream in the Film, The Pursuit of Happyness Essay1267 Words   |  6 Pagespropagation and detraction of the American dream. The film The Pursuit of Happyness (2005) supports the idea of the American dream our founding fathers set out. Wall Street (1987) on the other hand, supports and acts as a detractor of the true American dream and leads people to believe, what a lot of people already believe, that it is a dream to become monetarily successful. Propaganda through film has been a vast advocate for this change in ideas of the American dream in the twentieth and twenty-firstRead MoreHappiness Is A Feeling And A Choice995 Words   |  4 Pages of joyfulness. Happiness does not all come at once, nor does it stay, happiness comes one moment at a time. People usually say, â€Å"I’ll be happy when†¦.† Individuals are picking and choosing when to be happy. We are so fortunate to have the right, liberty and the freedom to be happy. For example, the children in Africa have little to nothing and they are sill satisfied, they choose to be happy. They may not have much food or water, poor shelter, and no money but they are still joyful. We have so muchRead MoreThe American Dream : The Definition Of The American Dream860 Words   |  4 PagesAs a general definition of The American Dream that is inclusive of all Americans, I would define it as the ability to both achieve and obtain life, liberty, and the pursuit of happiness. To discover what The American Dream means to myself, and any individual, is to discover what it is that makes it all worth it. Why do families leave their homes behind with barely enough money to feed a family for a week just to discover a dre am in America? What could possibly be worth generations of povertyRead MoreEssay On The Declaration Of Independence778 Words   |  4 PagesIndependence represents great significance in the history of the United States due to its influence throughout time. The Declaration signifies the rebellion against the British Parliament and the unification of the colonies in the fight for equality, liberty, and justice. Furthermore, the Declaration established a new form of government wherein the ultimate authority lies within the consent of the governed. The Declaration of Independence established the basis of the United States government and theRead MoreThe American Dream By Martin Luther King Jr.943 Words   |  4 Pagescame to escape from Great Britain and start a new life started the standard life in America. The treatment of African Americans was one example of how the American Dream can be taken away from a group of people, but it also shows how much the American Dream is wanted by that same group of people. â€Å"The Declaration of Independence† by Thomas Jefferson, and the â€Å"I Have a Dream† by Martin Luther King Jr., speech are just small beginnings to something as great as what America is today. When the liberation

The Basics of Telescopes

Sooner or later, every stargazer decides its time to be buying a telescope. Its an exciting next step to further exploration of the cosmos. However, as with any other major purchase, theres a lot to learn about these universe exploration engines, ranging from power to price. The first thing a user wants to do is figure out their observational goals. Are they interested in planetary observing? Deep-sky exploration? Astrophotography? A little of everything? How much money do they want to spend? Knowing the answer to those questions will help narrow down a telescope choice. Telescopes come in three basic designs: refractor, reflector, and catadioptric, plus some variations on each of the types. Each has its pluses and minuses, and of course, each type can cost a little or a lot depending on the quality of the optics and the accessories needed.   Refractors and How They Work A refractor is a telescope that uses two lenses to deliver a view of a celestial object. At one end (the one farther away from the viewer), it has a large lens, called the objective lens or object glass. On the other end is the lens the user looks through. It is called the ocular or eyepiece. They work together to deliver the sky view. The objective collects light and focuses it as a sharp image. This image gets magnified and is what the stargazer sees through the ocular. This eyepiece is adjusted by sliding it in and out of the telescope body to focus the image. Reflectors and How They Work A reflector works a bit differently. Light is gathered at the bottom of the scope by a concave mirror, called the primary. The primary has a parabolic shape. There are several ways the primary can focus the light, and how it is done determines the type of reflecting telescope. Many observatory telescopes, such as Gemini in Hawaii or the orbiting Hubble Space Telescope  use a photographic plate to focus the image. Called the prime focus position, the plate is located near the top of the scope. Other such scopes use a secondary mirror, placed in a similar position as the photographic plate, to reflect the image back down the body of the scope, where it is viewed through a hole in the primary mirror. This is known as a Cassegrain focus.   Newtonians and How They Work Then, theres the Newtonian, a kind of reflecting telescope. It got its name when  Sir Isaac Newton dreamed up the basic design. In a Newtonian telescope, a flat mirror is placed at an angle in the same position as the secondary mirror in a Cassegrain. This secondary mirror focuses the image into an eyepiece located in the side of the tube, near the top of the scope. Catadioptric Telescopes Finally, there are catadioptric telescopes, which combine elements of refractors and reflectors in their design. The first such telescope was created by German astronomer Bernhard Schmidt in 1930. It used a primary mirror at the back of the telescope with a glass corrector plate in the front of the telescope, which was designed to remove spherical aberration. In the original telescope, photographic film was placed at the prime focus. There were no secondary mirror or eyepieces. The descendant of that original design, called the Schmidt-Cassegrain design, is the most popular type of telescope. Invented in the 1960s, it has a secondary mirror that bounces light through a hole in the primary mirror to an eyepiece. The second style of catadioptric telescope was invented by a Russian astronomer, D. Maksutov. (A Dutch astronomer, A. Bouwers, created a similar design in 1941, before Maksutov.) In the Maksutov telescope, a more spherical corrector lens than in the Schmidt is utilized. Otherwise, the designs are quite similar. Today’s models are known as Maksutov –Cassegrain. Refractor Telescope Advantages and Disadvantages After initial alignment, which is necessary to have the optics work well together, refractor optics are resistant to misalignment. The glass surfaces are sealed inside the tube and rarely need cleaning. The sealing also minimizes effects from air currents that can muddy the view. This is one way that users can get steady sharp views of the sky. Disadvantages include a number of possible aberrations of the lenses. Also, since lenses need to be edge supported, this limits the size of any refractor. Reflector Telescope Advantages and Disadvantages Reflectors do not suffer from chromatic aberration. Their mirrors are easier to build without defects than lenses are since only one side of a mirror is used. Also, because the support for a mirror is from the back, very large mirrors can be built, making larger scopes. The disadvantages include ease of misalignment, the need for frequent cleaning, and possible spherical aberration, which is a defect in the actual lens that can blur the view. Once a user has a basic understanding of the types of scopes on the market, they can focus on getting the right-sized one to view their favorite targets with. They can learn more about some mid-range-priced telescopes on the market. It never hurts to browse the marketplace and learn more about specific instruments.  And, the best way to sample different telescopes is to go to a star party and ask other scope owners if theyre willing to let someone take a look through their instruments. Its an easy way to compare and contrast the view through different instruments. Edited and updated by  Carolyn Collins Petersen.

Struggle And Disillusionment In Shakespeares Hamlet

As with the majority of Shakespeare’s works, the tragedy of Hamlet still remains an acclaimed source of inspiration for complex interpretations and in-depth criticism. Its value lies not within its plot, but rather within the constituents that gives rise to the textual integrity of the play. Hence, such thematic concerns of Struggle and Disillusionment are dramatically explored through elements of the dramatic form to impart an effect on the audience that allows the play to transcend contextual barriers. Such elements include the characterisation of the eponymous protagonist, various soliloquies, character foils, and the structure of the play. Edgar Johnson, expresses in his text â€Å"The Dilemma of Hamlet† (1956) that Hamlet’s madness is a†¦show more content†¦This is further supported by the presence of the Ghost in Act 3, of which only Hamlet notices. Gertrude assures Hamlet, â€Å"This is the very coinage of your brain/This bodiless creation ecstas y/Is very cunning in.† (Act 3 Scene 4). This gives rise to the suggestion that the Ghost is a manifestation of his newfound madness and hence the authenticity of Hamlet’s apparent madness is a source of conflict within the audience. Johnson, however, views Hamlet’s madness as an innate quality that encompasses ‘the temptation to wreak justice for the wrong reasons and in evil passion†¦Ã¢â‚¬â„¢[1]. He does not consider the audience’s knowledge of Hamlet’s ‘antic disposition’ which allows for the interpretation that the dilemma is perhaps his progression to madness. Accordingly, the peculiar dramatic treatment of struggle through the multifarious and inwardness nature of Hamlet directly engages the audience continuously. The internal struggles and disillusionment of the characters are conveyed to the audience in an intimate manner through the use of soliloquies. Hamlet’s core dilemma is revealed to the audience in his first soliloquy where he expresses his disillusionment with the world and life upon his mother’s swift remarriage to his uncle, describing it as â€Å"†¦weary, stale, flat, and unprofitable/Seem to me all the uses of this world!/Fie on ’t, ah fie!Show MoreRelatedStruggle And Disillusionment In Shakespeares Hamlet1901 Words   |  8 PagesAs with the majority of Shakespeare’s works, the 1601 tragedy of Hamlet still remains as an acclaimed source of inspiration for complex interpretations and in-depth criticism. Its values lies not within its plot, but rather within the constituents that gives rise to the textual integrity of the play. Hence, such thematic concerns of Struggle and Disillusionment are dramatically explored through elements of the dramatic form to impart an effect on the audience that allows the play to transcend contextualRead More‘Shakespeare’s Hamlet Continues to Engage Audiences Through Its Dramatic Treatment of Struggle and Disillusionment.’711 Words   |  3 Pages‘Shakespeare’s Hamlet continues to engage audiences through its dramatic treatment of struggle and disillusionment.’ In the light of your critical study, does this statement resonate with your own interpretation of Hamlet? In your response, make detailed reference to the play. It is human nature to both understand and have gone through the concept of struggle and disillusionment. All men and women regardless of status or colour will undergo struggle at some point in their lives, making them savourRead MoreEssay about Hamlets Struggle and Disillusionment1137 Words   |  5 PagesQUESTION: Shakespeares Hamlet continues to engage audiences through its dramatic treatment of struggle and disillusionment. In the light of your critical study, does this statement resonate with your own interpretation of Hamlet? RESPONSE: In the light of my critical study, the statement that Shakespeares Hamlet continues to engage audiences through its dramatic treatment of struggle and disillusionment resonates strongly with my own interpretation of Shakespeares play, Hamlet. It clearlyRead MoreStruggle and Disillusionment in Hamlet Essays919 Words   |  4 PagesShakespeare’s employment of dramatic struggle and disillusionment through his character Hamlet, contributes to the continued engagement of modern audiences. The employment of the soliloquy demonstrates Shakespeare’s approach to the dramatic treatment of these emotions. The soliloquy brings a compensating intimacy, and becomes the means by which Shakespeare brings the audience not only to a knowledge of secret thoughts of characters, but into the closest emotional touch with them too. Through thisRead MoreThe Human Condition and Ideologies in Hamlet by Willliam Shakespeare1522 Words   |  7 Pages Hamlet Texts reflect their context and paradigms but transcendental texts that explore aspects of humanity can resonate through time and remain relevant and accessible to audiences. William Shakespeare’s introspective play, Hamlet, explores the complexity of the human condition by reflecting ideologies such as justice, loyalty and morality. Although these deeply human ideas ensure the plays resonance, they are somewhat secondary to the depths of Hamlet’s human struggle. These thematic concernsRead MoreHamlet, By William Shakespeare1382 Words   |  6 PagesThroughout the play, in William Shakespeare’s Hamlet, introduces the introspective soliloquies of individuals whom explores their identity and moral conscience of familial conformity and expectations. The play resonates with generations across the ages because of the dilemma of revenge present in Hamlet focuses on the internal debate of family and one’s desires which is a relatable area regardless of the time period. 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Intergrated Marketing Plan for Home Run Inn Pizza Free Essays

Executive Summary The America frozen pizza market is the largest in the world; the US pizza market represents 43% of the global market. The magnitude of this market therefore, increases the Americans spending on frozen and fresh pizza to about $39. 8 billion each year. We will write a custom essay sample on Intergrated Marketing Plan for Home Run Inn Pizza or any similar topic only for you Order Now It was further confirmed through the Tyson Foods’ presentation at the national pizza conference that 33% of Americans consume frozen pizza at least once in every two weeks. There is no doubt that the busy schedules and the increasing demands in the modern day American family life has contributed to the huge spending in the frozen pizza category. The understanding of the frozen pizza market by the competitors further increases the competitive obsession among the players in the market. These major brands are all spending a lot on promotional campaigns so as to stay at the top of the competition. The top ten names within the frozen pizza category are: Digiorno, Freschetta, Tony’s, Red Baron, Tombstone, Bagel Bites, Totino’s, California kitchen, Stouffer’s and Mystic Pizza. Despite its very rich history, good packaging approach and been the Chicago number one frozen pizza, Home Run Inn pizza has not fully succeeded in reaching out to its target audience the same way its competitors have, therefore, Home Run Inn Pizza does not make it to the top ten amongst its’ competitors within the frozen pizza category. Our aim in this paper is to provide a comprehensive communication plan for Home Run Inn pizza in other to address its current market situation and provide an alternative campaign plan that will advance the awareness and recognition of the brand, Home Run Inn Pizza among its target audience. Brand Background Home Run Inn Pizza is the Chicago number one frozen pizza. The brand was started in West Side Chicago Bar, in the late 1940’s-In the home of Vincent and Mary Grittani. Nick Perino joined his mother-in-law, Mary, to create the famous Home Run Inn pizza after he returned from the World War II and the task of taking care of his family became a prevailing issue. Mary Grittani on the other hand, was looking for a way to fill the vacuum created by the demise of her husband-Vincent Grittani. Having come together as a family driven by necessity, they developed the recipes for their pizza and began making pizza together in the Home Run Inn Kitchen tavern and served the pizza as a way of encouraging their customers to patronize their drink. As a result of the success achieved while their pizza was been served for â€Å"luring purpose†, they seized the opportunity to launch into full time pizza production. While the demand for their pizza was growing bigger in the 50s, Nick started the frozen pizza approach in other to meet the increasing demands from the local people and those who lived far away (www. homeruninnpizza. om/our-story). Home Run Inn has over eight pizzerias operating in Chicago land and sells frozen pizza in more than twenty states in the United States. These locations are strategically located to meet the increase in demands of the pizza market. The name- Home Run Inn†¦ Prior to the involvement of Nick Perrino, the name Home Run Inn has been in exi stence since 1923. The name came into being through an unexpected incident that happened while a baseball game was been played in the neighborhood. One of the balls that were thrown accidentally landed on the front window of Mary and Vincent Gritanni’s newly acquired Tavern, thereby hattered the window. This unexpected incident gave birth to the name popularly known today as â€Å"Home Run Inn. † Market Analysis As earlier mentioned, the frozen pizza industry is a multi-billion dollars worth industry and each competitor within this market is striving to stay on top so as to have the major share of the category among its target group. Despite the highly competitive nature of the frozen pizza market, Home Run Inn Pizza has 22. 4% of the market share with Digiorno pizza having the largest share of the category. In 2009, Home Run Inn sales through the conventional grocery store were reported to be $46. million. Home Run Inn may not be among the top 10 leading pizzas on the national level but the brand still maintain its number one position within its Chicago heritage. In other to further its market strength Home Run Inn will need to extend its market participation beyond Chicago land. Though, Home Run Inn sells pizza in other States like Denver, Colorado and plan to open more pizzerias to compete within the market. Logo/packaging Home Run In has a unique logo that makes it easily recognizable among its competitors. This uniqueness contributes positively to the brand recognition nd awareness of Home Run Inn pizza in the market place. In other to meet up with the competitive demands, Home Run Inn pizza comes in different packages and styles. The smaller size of the Home Run Inn is designed for the people on the-go, who will like to have pizza during work hours. Home Run Inn styles are part of its attributes. These are: Home Run Inn Classic cheese, Signature, and Ultra thin. Home Run Inn Classic Cheese- Classic Cheese Recipe was perfected in 1947, itâ⠂¬â„¢s all: * All natural, no preservative, 0g trans fat per serving Available sizes: * 6 inch (7. oz) microwaveable, 10 inch (18. 5 oz), 12 inch (27. oz), 2-pack (54 oz) Ingredients: Crust: wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepper Home Run Inn Signature It’s: * All natural, No preservative, 0g trans fat per serving Available size: 12 inch (31 oz. ) Ingredients: Crust: Wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepper Sausage: Pork, salt, spices, flavoring, Mushrooms Home Run Inn Ultra Thin crust Classic pizza dough, stretched out thin for a cracker-thin, crispy crust. It’s: All natural, No preservative, 0g Trans fat Available sizes: * 6 inch (4 oz) microwaveable and 12 inch (16. 5 oz. ) Consumer Insight Home Run Inn started as a family business with a rich background; consumers having this knowledge tell their stories in various ways regarding their past and present relationship with the brand. We understand that consumers annot have same relationship with our product on the same level, while some have positive experience with our brand and are willing to buy again some are on the negative side while commenting on their experience with the brand Home Run Inn Pizza. Since our objective here is to revive our brand, using research instrument such as focus group will further allow us to get the opinions of the consumers. The information acquired through the opinion of the focus group would be used toward rebranding and updating our brand in the market place. The competition Home Run Inn competes within the frozen pizza category. The competitors with the Home Run Inn include the direct and the indirect competitors, who are both present to share the market with Home Run Inn Pizza. The direct competitors or the primary competitors are those within the same frozen pizza category with Home Run Inn; these include the private label brands and those groups that sell pizza through delivery via ordering online or eat-in. While the indirect competitors are the restaurants who do not sell pizza but their foods can be an alternative consumption for the pizza consumers’ market. These competitors are group under the following: Brand-HRI| Competitors/category: Direct- frozen| Indirect-as alternatives | Category-frozen| Digiorno, Freschetta, Tony’s, Red Baron, Tomstone, Bagel Bites, Totino’s , California, Stouffer’s, Mystic Pizza, Sams Club, Take and Bake, Gino’s East, Palermo’s, Newman’s own and all private label pizza. | Subway, McDonalds, Kentucky fried Chicken, Chipotle, Bueno beef, Popeyes, Olive garden, PF Changs, Red lobster, Chinese buffets, Denny’s and all the local restaurants. | Unfrozen-DirectDominos, Pizza hut, Mystic Pizza, Papa Jones, Rosati’s, Giordano, Chicago pizza, Jimmy Jones and all the pizza delivery restaurants. | | The brand image of Home Run Inn The perception of the consumers toward Home Run Inn is that of a family person who is caring, welcoming and willing to offer immediate solution to the wants of its consumers. We hope to further build on this image in this campaign. The bra nd value of Home Run Inn The brand value of Home Run Inn lies in its rich history-The consumers still ttach so much to the traditional heritage of the brand which places the brand as the Chicago number one among its audience. Home Run Inn brand Personality Home Run Inn is caring. We hope to use this personality to appeal to our target audience in our campaign for Home run Inn. Home Run Inn brand voice Home Run Inn frozen pizza brand voice sounds affectionate and persuasive to its consumers. The voice recognizes the busy nature of everyday life and its calling persuasively and tenderly, that it can help to reduce that burden of cooking after a busy day. What makes Home Run Inn Different? According to the Chicago Tribune, Home Run Inn Pizza is noted for its very distinctive â€Å"crusty† pizza and making its own sausage for its pizza. Home Run Inn SWOT Analysis Strength| weakness| * It has a rich history * It’s number one frozen pizza brand in Chicago * It operates pizzerias where family can visit and buy pizza * It’s easy to prepare * It has potential for growth | * According to some consumers in Indiana it is very difficult to find Home Run Inn pizza to buy in Indiana. * Inadequate brand awareness * No major TV Ads * More focused on Chicago market| Opportunity| Threat| * The frozen pizza market is big therefore, Home Run Inn can take advantage of the market * Opportunity to benefit from the huge amount spent by the consumers yearly * Home Run Inn can come up with new product, this can increase their market share| * The tough competition from the direct and the indirect competitors is the major treat * The private labels whose products are cheaper pose serious threat to the existence of Home Run in the market * The local restaurants provide an alternative choice for consumers. | Communication objective Our communication objective for Home Run Inn pizza is to increase the brand awareness and recognition among the target audience. Marketing Objective While the marketing objective for Home Run Inn is to increase sales of the brand by generating trial among the would-be consumers. Through our gorilla marketing we would encourage our target group to taste our newly branded Home Run Inn. Home Run Inn Target Audience Home Run Inn key target audience is mum with kids from age 3-12. She has a busy schedule; she is concerned about feeding her family right within her daily routine. She is the decision maker at home when it comes to what the family eats and she loves her family to enjoy freshly baked, healthy and well prepared pizza within the comfort of her home. Therefore, she is considering healthy and none-time consuming pizza that will bring satisfaction to her family feeding experience. Home Run Inn brand position Home Run Inn is family oriented; therefore, our brand is strategically positioned among mums with kids who have busy lives and are concerned with the well-being of their family. Creative brief for Home Run Inn Pizza 1. What is the opportunity and/or Problem the advertising must address? Home Run Inn though is referred to as Chicago number one yet the brand is not well known among some pizza enthusiast as a result they don’t consider buying the brand. Even those who claimed to know the brand still don’t buy. They would rather buy brand like Digiorno because it has ongoing advertisement which easily brings the brand to memory when they see it on display in the stores. We want to address this problem of lack of awareness through our advertising and make our target market to be informed and aware of our brand. . What do we want people to do as a result of the advertisement? As a result of our advertisement we want consumers to consider Home Run Inn Pizza first when they think of buying frozen pizza. 3. Who are we talking to? Mums with kids between ages 3-12: We are talking to ups and doing mums with kids, who like to feed their family rights despite their busy schedules. They are health c onscious; they love to eat good pizza with their family within the comfort of their homes. 4. What’s the key response that we want? We want our target audience to feel that Home Run Inn pizza is the right food for them because it is healthy. 5. What information/attributes might help produce this response? Information such as: our brand rich history and the availability of different styles that may meet the desired need of our target market. 6. What aspect of brand personality should the advertising express? The aspect of brand personality that the advertising should express should be the friendly, approachable and reliable aspect of our brand. 7. Are there media or budget consideration? Yes, there are media considerations. We hope to use social media marketing tools to engage our target market. We will embark on guerilla campaign and the traditional TV ads. Since, our target audience is mum with kids, we would use print media advertising campaign that will directly appeal to mum’s plight. Our print advertisement will use both the billboards and the magazines channel. 8. This could be helpful†¦ * The name Home Run Inn was given to the pizza through an accidental landing of base ball on the founder’s tavern * Home Run Inn was founded in Chicago * It’s a family owned business†¦ Our CTB statement for Home Run Inn Convince mum with kids that Home Run Inn is the best pizza in the market because is healthy and easy to prepare. PR/Promotion for Home Run Inn Pizza Theme: when pizza matters†¦ PR: Home Run Inn will leverage partnership with the Boys scout of Chicago during its 3rd Annual â€Å"Scout Night with the Chicago Fire Soccer Club†. During the night out event, Home Run Inn will supply free pizza to the first 200 attendee of the event while every other attendee after the first 200 will have the opportunity of receiving Home Run Inn coupons. PROMO We will have promotional slogan for Home Run Inn Pizza during the event†¦Because we care†¦ Our plan for the promotion is to encourage people to donate 10 cents for each box of Home Run Inn pizza they purchase; the proceed will be given towards providing support for the Chicago fire soccer club. We hope to achieve this plan by asking consumers to buy Home Run Inn Pizza four times and get the fifth one free, provided they show proof of purchase. Spider Chart: xxx Magazine campaign Ad #1: xxx (Woman thinking) Whenever I think of Home†¦I think of you†¦Home Run Inn Pizza, feeding made easy†¦ Ad #2: xxx (Tired woman) No matter how tired I am†¦Home Run Inn has the magic†¦Home Run Inn†¦we feed right†¦ Direct/Internet marketing * Mailing- Home Run Inn coupons will be mailed out to the homes of those people we know buy our product. The inscription on our envelope will read†¦because we care†¦ We will also mail invitations to them concerning The Chicago Boys Scout Night out. We will encourage them to come and be part of the event as â€Å"free pizza† will be served to the first 200 attendee of the event. * Email- Email will also be sent out regarding the Chicago Boys Scout Night Out event. The subject of our email also will be †¦because we care†¦We will inform our target in the email that they can bring members of their family to the event since we are family focused brand†¦ Free pizza for the first 200 people†¦ Rationale Home Run Inn target audience is mum with kids; having this background knowledge influences our strategic approach towards rebranding our product among the target audience. While strengthening the brand among the earlier mentioned target audience, we do believe that new market will be gained that will eventually lead to an increase in patronage of our brand in the market lace. References 1. Our Story: Retrieved on 08/07/2012, from http://www. homeruninnpizza. com/our-story/history-a 2. Home Run Inn Pizza scores in retail arena with frozen niche: Retrieved on 08/07/2012, from http://www. findarticles. com/p/articles/mi_m3190/is_n12_v28/ai_14919920/ 3. Home Run Inn Tops Chicago in frozen pizza sales: Retrieved on 08/08/2012, from http ://www. mediapost. com/publications/article/121542/home-run-inn-tops-chicago-market-in-frozen-pizza-s. html 4. Consumers Reports put frozen pizza to the test: Retrieved on 08/08/2012, from http://www. pizzamarketplace. om/article/178146/Consumer-Reports-puts-frozen-pizza-to-the-test 5. Pizza Quest, Home Run Inn and Palermo’s: Enterprise builders. Retrieved on 08/09/2012, from http://jimbaker. wordpress. com/2010/02/01/pizzaquest/ 6. Frozen Pizza: Which Taste Best? Retrieved on 08/09/2012, from http://www. goodhousekeeping. com/product-reviews/food/food-products/frozen-pizza 7. Frozen pizza Hits a growth Bump: Retrieved on 08/09/2012, from http://www. supermarketguru. com/index. cfm/go/sg. viewarticle/articled/2120 8. Top 10 frozen pizzas: : Retrieved on 08/09/2012, from, http://www. dailypress. com/news/dp-toptenlist. o14,0,3664087. story How to cite Intergrated Marketing Plan for Home Run Inn Pizza, Essay examples

Research and Statistical Analysis Report

Question: Discuss about the Research and Statistical Analysis Report. Answer: Introduction Being a leading fashion stores in Australia, Ice-vanilla bring various types of designs and trends into the fashion world (Leys et al., 2013). They have various types of customers across genders, age group, marital status and other aspects. These customers have different values regarding their net sales. Some of these customers get promotional offers from the company while some of these customers do not get the promotional offers. In this assignment, the information regarding the customers would be analyzed and these data would be interpreted to understand the perspectives of the customers. Analysis would be done across the genders, marital status and net sales of the customers. Graphs and tables would be provided to provide a pictorial view of the data. Body of report The variables in the database are type of customers, items, net sales, method of payment, gender, marital status, age, and state. The scale of measurement of type of customer is ordinal scale, items are ratio scale, net sales are ratio scale, method of payment is ordinal variable, gender is nominal scale, marital scale is nominal scale, age is ratio scale and state is nominal variable. The discrete variables are types of customers, items, method of payment, gender, marital status and state. The continuous variables are net sales and age. The data collected in the sample is cross sectional data. This is because the data had been collected at a same point of time and it is collected by observing various subjects like gender, age, net profit and other variables. The complete descriptive statistics of the variable net sales is given below: Net Sales Mean 138.55663 Standard Error 5.02319042 Median 118.384 Mode 71.52 Standard Deviation 71.03864018 Sample Variance 5046.488399 Kurtosis 3.083340779 Skewness 1.683391591 Range 378.1028 Minimum 49.476 Maximum 427.5788 Sum 27711.326 Count 200 Largest(1) 427.5788 Smallest(1) 49.476 Confidence Level (95.0%) 9.905512992 Table 1: table of descriptive statistics of net sales (Source: created by author) It is seen that the average value of the variable net sales is found to be 138.55663units and the mode of the variable was found to be 71.52. The standard deviation of the variable was found to be 71.03864018 and the variance was found to be 5046.488399 (Leys et al., 2013). This shows that the variation of the data points from its mean is high and the values of the variable are highly spread across the data set. The minimum value of the variable was found to be 49.47 units while the maximum value of the variable was found to be 427.5788 units. The range of the value of net sales is found to be 378.1028. This shows that there is a large difference between the minimum and maximum values. The kurtosis of the variable net sales is 3.083340779 while the skewness of this variable is 1.68. This shows that the variable is positively skewed and the distribution of the data is leptokurtic distribution. The coefficient of variation of the variable net sales was found to be 0.512704734 (Kock, 20 13). It can be interpreted that extent of variability of the data set with respect to mean was found to be 51.27%. The frequency table of the gender is given below: gender frequency Female 87 Male 113 Table 2: frequency table of gender (Source: created by author) It is seen that the number of female customers in the sample were 87 while the number of male customers in the sample are 113 (Jann, 2015). It can be interpreted that the number of male customers in the survey is greater than the number of female customers in the survey. Marital status frequency Married 123 Single 77 Table 3: frequency of marital status (Source: created by author) The frequency table of the variable marital status shows, that the number of samples who are married is 123 while the number of people who are single is 77. This shows the numbers of customers who are married are more than the number of customers who are single. The correlation coefficient between age and net sales was found to be 0.007772 (McAuliffe, 2015). It can be interpreted that there exists a positive and weak relationship between the two variables. It can be interpreted that with the change in age the net sales changes in the same direction. However, the strength of relationship is weak. It is seen that most of the samples use Priority Club card and AMEX and Visa credit cards are used least by the samples (Abowd McKinney, 2016). It is seen that promotional offers are used by VIP people. The bar chart shows that the number VIP people are more than the number of people who are RE. Thus, it can be interpreted that the promotional event was successful. Conclusion It can be concluded that the both discrete and continuous variable had been used in the data and there are variables of nominal, ordinal and ratio scale. The data used was cross sectional data. The descriptive statistics of the variable net sales had been given. It is seen that the more number of males than females and the number of males in the sample was found to be 113 while the number of females were found to be 87. It was seen that 123 samples in the data were married while remaining were unmarried. The correlation coefficient between age and net sales was found to be 0.007772. Priority club card users had most of the users than the members who do not have the club cards. This shows that the promotional programs were found to be effective. References Abowd, J. M., McKinney, K. L. (2016). Noise infusion as a confidentiality protection measure for graph-based statistics. Statistical Journal of the IAOS, 32(1), 127-135. Jann, B. (2015). FRE: Stata module to display one-way frequency table. Statistical Software Components. Kock, N. (2013). Using WarpPLS in E-Collaboration Studies: Descriptive Statistics, Settings. Interdisciplinary Applications of Electronic Collaboration Approaches and Technologies, 62. Leys, C., Ley, C., Klein, O., Bernard, P., Licata, L. (2013). Detecting outliers: Do not use standard deviation around the mean, use absolute deviation around the median. Journal of Experimental Social Psychology, 49(4), 764-766. McAuliffe, R. E. (2015). Coefficient of variation. Wiley Encyclopedia of Management.