Lets Discuss Aristotles Views - 1061 Words

First, let’s discuss Aristotle’s views. As an example of how he takes one word and states its meaning in a central way, proving that one word although it may have more than one meaning to be true has to be used in the right context. What I mean by this is, if you take the word hot for example, the temperature can be hot, touch can feel hot and taste can be hot or some people prefer to say spicy. But in this case all these things use the term hot but have a different meaning pertaining to the same word. It is how you use it that then creates its true meaning in your statement. This then, shows that this terms’ meaning can be broken down to have more than one function but still hold its own essence of its created state. Next we have the teaching of things being either separable, individual, or neither. He states that in order for something to hold its own characteristics it needs to be determined as having its own existence without being dependent of another to be then called Separable. So for example, a shirt is made up of many strings of a certain type of fabric, whether it be silk or cotton, that patch of strings if it is removed from that shirt, it is still a piece of that shirt regardless of if it is all together or not. It was stitched the same way as the shirt and is still of the same color and fabric whether all together or not. That patch is still of that shirt. Yes, it may be separate at this moment but it did not lose its initial character just now is no longerShow MoreRelatedThe Ethics Of The Nicomachean Ethics1140 Words   |  5 Pagesbecause we as humans, make mistakes. We must understand that what it is that we believe can make us happy, only makes us happy by our definition, not Ar istotle’s. In Aristotle’s view, our happiness cannot be found in a person or anything else that is perishable, it must be something eternal and stable, otherwise it isn’t infinite; therefore, in Aristotle’s view, it is not true happiness. Even if one were to have found their happiness for a while, they still may not have achieved the ultimate end, â€Å"for oneRead MoreUtilitarianism, Deontology, And Virtue Ethics835 Words   |  4 Pageswhich would have us aspires to have certain characteristics that we hold above all others. Let’s further expand on what Utilitarianism means and how it affects ethics. Utilitarianism focuses on actions that will appeal to the greater good, while causing the least amount of harm. When in respect too many superheroes, they seem to have a mixed set of ethics. In White and Arp’s Batman and Philosophy, they discuss why Batman has decided not to kill the Joker, even though time after time the Joker has provenRead MoreThe Potter Box : An Analytical Tool That Evaluates Ethics Of Decision Making And Dilemmas1068 Words   |  5 PagesRalph B. Potter, we will discuss in this paper how and why to apply the Potter Box, which is an analytical tool that assesses ethics of decision making and dilemmas. By using the Potter Box, we are guided towards a decision after considering a number of elements and steps very carefully. To be more specific, we will be understanding the four interrelated steps for making an ethical decision. As you complete each quadrant it is important to remember that two point of views need to be exposed so youRead MoreThe Evolution Of Science Theory3565 Words   |  15 Pagesdiscoveries, and theories. Triumphalism is the view that the progress of science is somewhat gradual and progressive. Triumphalism is still relevant today because even in scientific research, answers are not discovered instantaneously. Cures and treatments come about very gradually as one’s contributions to the field builds on others. Gradual progression leads to new revelation of truth. Another form of science theory is known as social constructivism. This view holds that there is a social construct [structure]Read MoreMy Dinner Party Paper1965 Words   |  8 Pagesbecause he invited so many diverse scholars to speak about a wide array of topics. I use his character to discuss the ways we use knowledge. My final choice was Procopius. I chose Procopius instead of the Queen of Sheba, so I could bring up how we present our knowledge and how our knowledge evolves. Procopius wrote The Secret History and the History of the Wars. These works have alternate views of Justinian, that evolved with events during that time period. My goal is to find a conclusion from theseRead MoreContemporary Ethical Theory Philosophers5014 Words   |  21 Pages For example, it is your duty to keep promises, Ross said.What makes it right for you to do what you have promised to do is not that your doing it will produce more good, as Moore thought, but simply the fact that you promised to do it. Ross’s views are similar in this regard to those of Kant. Kant, too, proposed a duty-based moral philosophy and was committed to the idea that our moral duty is self-evident. A duty-based moral philosophy is known as a deontological moral philosophy. DeontologicalRead MoreReligion And Its Role Within Societies 600 B.c11006 Words   |  45 Pagesin. For example, Christianity was built upon the already existing beliefs of Judaism and the Hebrew God, Hinduism was built upon the ancient Arian religion and the Vedas, Buddhism partly built upon Hinduism, and Islam built upon Christianity. But let’s start with the first monotheistic religion, Judaism and what would later become the most influential religion to the Western Society, Christianity. Judaism was built upon the beliefs of ancient nomadic Hebrew peoples that lived in Mesopotamia, andRead MoreThe Classic And Contemporary Background / History Of Motivation4231 Words   |  17 PagesHistory teaches us that motivation has been a key ingredient proven effective in the accomplishment of tasks, or used to get things done. This paper will discuss the classic and contemporary background/history of motivation. In addition, covered will be the theoretical background and theories, the implications motivation has for leaders, and the motivational tactics used in the working environment that stimulate results. What is motivation? One could say that it is the reason for doing somethingRead MoreThe Importance of Considering Philosophical and Psychological Foundations in Developing a Curriculum.9983 Words   |  40 PagesIn the name of Allah, the most Gracious, the dispenser of Grace. CURRICULUM DEVELOPMENT ( HMEF5073 ) Part A THE IMPORTANCE OF CONSIDERING PHILOSOPHICAL AND PSYCHOLOGICAL FOUNDATIONS IN DEVELOPING A CURRICULUM. A comprehensive view of the curriculum requires a consideration of the nature and needs of the individual, the aspirations and requirements of society, and the process by which the individual incorporates experience. As the study on curriculum is very wide, the audience chosen should beRead MoreLogical Reasoning189930 Words   |  760 Pages.......................................................................................................................... 370 CHAPTER 12 Aristotelian Logic and Venn-Euler Diagrams................................................. 379 Aristotles Logic of Classes ............................................................................................................... 379 Using Venn-Euler Diagrams to Test for Invalidity .............................................................

Life, Liberty, And The Pursuit To Change Something Essay

Americans are well renown for their utter dissatisfaction for the current social, political, and economic status of their nation. Of course, it comes as now surprise that Americans are so driven to produce changes. The feisty, perseverance has been with the American people since the Revolutionary War, even before then. However, no matter how much a certain aspect of life is altered, not everyone will be pleased. Even though reform was a trend all throughout Americas history, the 1830s and 1840s seem to be a time where reform was a popular fad. The womens right movement was a very predominant reform during this time. After years of servitude, many women were not longer going to be idle and quiet as their rights continually were denied†¦show more content†¦Joseph Smith, the founder of the Church of Jesus Christ of Latter-Days Saints, was regarded as a prophet by his followers. He spoke of his visions and mental breakthroughs by reading the Scriptures, especially James. This religion quenched the quot;religious thirstquot; of those who were discontented with the current religions surrounding them. However, great conflicts arose between the Mormons and other religion, quot;yet men of high standing would take notice sufficient to excite the public mind against me, and create a bitter persecution; and this was common among all the sects--all united to persecute me.quot; The Protestants created quite a religious fervor amongst the American people, which resulted in an increasing number of followers. Deep in the heart of Kentucky, the Protestants set up a camp meeting in which quot;exercisesquot; were held. Many people, not even of the Protestant religion, flocked to the camp site to watch the gathering. As Archbishop Spalding described it quot;There seems to have then existed in Kentucky a kind of mental and moral epidemic--a sort of contagious frenzy--which spread rapidly from one another.quot; Utopias, a goal set by many, and yet achieved by none. They, too, made an appearance in the 1840s. Despite the fact that Emerson was publicly against reformers, both he and Thoreau are frequently linked with the Utopian movement. This is due to their lack of confidence and want of a government. Also they each supportedShow MoreRelatedFreedom Rewritten722 Words   |  3 PagesAmerican Freedom around what we were willing to risk for a change and what we would allow come between our wants and needs. Naomi Wolf’s, â€Å"Freedom is intended as a challenge,† explains The Declaration of Independence in a way that would be more modernized for people that could not grasp what Jefferson was meaning. Wolf also continues to elaborate the challenges Americans personally sacrifice for the sake of freedom. Having said that, the pursuit of happiness mirrors the time period in which we live inRead More`` This American Life ``921 Words   |  4 Pagesâ€Å"This American Life† wa s the story of the fractioned view Keith Aldrich’s children had of him, and his daughter, Gillian’s, attempt to reconcile an entire image of her father. Aldrich’s story was one of caution, of becoming too caught up in one’s surroundings. In seeking to become a staple of a piece of time and history, Aldrich disregarded his individuality in order to emulate those he admired. Aldrich life was a pattern of change categorized by numerous marriages and the resulting children. HeRead MoreHistory1408 Words   |  6 Pageselected our new president of these United States, they have the support of everyone they fooled into believing their blind promises. We fall into their guarantee of topics they claimed they were going to address, and problematic issues they stated would change as soon as they were elected into the White House. As soon as they get inaugurated they still have no idea what is in store for them, the promises made to the public are suddenly pushed to the end of their priority list. Maybe they really wanted toRead More`` This American Life ``934 Words   |  4 Pagesâ€Å"This American Life† was the story of The fractioned view Keith Aldrich’s children had of him, and his daughter, Gillian’s, attempt to reconcile an entire image of her father. Aldrich’s story was one of caution, of becoming too caught up in one’s surroundings. In seeking to become a staple of a piece of time and history, Aldrich disregarded his individuality in order to emulate those he admired. Aldrich life was a pattern of change categorized by numerous marriages and the resulting children. HeRead MoreJohn Locke s Theory Of Government884 Words   |  4 Pagesproblems faced by Thomas Jefferson and colonist in the late 1700’s. Thomas Jefferson made famous the phrase â€Å"life, liberty, and the pursuit of happiness† which corresponded on to the speculation that John Locke stated of† life, liberty, and prop erty.† both men are focusing on the individualistic facet of choosing different freedoms in life and the way the government ought to foster those decisions. Life in this context is making decisions based on your skills and talents that may provide for your familyRead MoreAmerican Dream in the Film, The Pursuit of Happyness Essay1267 Words   |  6 Pagespropagation and detraction of the American dream. The film The Pursuit of Happyness (2005) supports the idea of the American dream our founding fathers set out. Wall Street (1987) on the other hand, supports and acts as a detractor of the true American dream and leads people to believe, what a lot of people already believe, that it is a dream to become monetarily successful. Propaganda through film has been a vast advocate for this change in ideas of the American dream in the twentieth and twenty-firstRead MoreHappiness Is A Feeling And A Choice995 Words   |  4 Pages of joyfulness. Happiness does not all come at once, nor does it stay, happiness comes one moment at a time. People usually say, â€Å"I’ll be happy when†¦.† Individuals are picking and choosing when to be happy. We are so fortunate to have the right, liberty and the freedom to be happy. For example, the children in Africa have little to nothing and they are sill satisfied, they choose to be happy. They may not have much food or water, poor shelter, and no money but they are still joyful. We have so muchRead MoreThe American Dream : The Definition Of The American Dream860 Words   |  4 PagesAs a general definition of The American Dream that is inclusive of all Americans, I would define it as the ability to both achieve and obtain life, liberty, and the pursuit of happiness. To discover what The American Dream means to myself, and any individual, is to discover what it is that makes it all worth it. Why do families leave their homes behind with barely enough money to feed a family for a week just to discover a dre am in America? What could possibly be worth generations of povertyRead MoreEssay On The Declaration Of Independence778 Words   |  4 PagesIndependence represents great significance in the history of the United States due to its influence throughout time. The Declaration signifies the rebellion against the British Parliament and the unification of the colonies in the fight for equality, liberty, and justice. Furthermore, the Declaration established a new form of government wherein the ultimate authority lies within the consent of the governed. The Declaration of Independence established the basis of the United States government and theRead MoreThe American Dream By Martin Luther King Jr.943 Words   |  4 Pagescame to escape from Great Britain and start a new life started the standard life in America. The treatment of African Americans was one example of how the American Dream can be taken away from a group of people, but it also shows how much the American Dream is wanted by that same group of people. â€Å"The Declaration of Independence† by Thomas Jefferson, and the â€Å"I Have a Dream† by Martin Luther King Jr., speech are just small beginnings to something as great as what America is today. When the liberation

The Basics of Telescopes

Sooner or later, every stargazer decides its time to be buying a telescope. Its an exciting next step to further exploration of the cosmos. However, as with any other major purchase, theres a lot to learn about these universe exploration engines, ranging from power to price. The first thing a user wants to do is figure out their observational goals. Are they interested in planetary observing? Deep-sky exploration? Astrophotography? A little of everything? How much money do they want to spend? Knowing the answer to those questions will help narrow down a telescope choice. Telescopes come in three basic designs: refractor, reflector, and catadioptric, plus some variations on each of the types. Each has its pluses and minuses, and of course, each type can cost a little or a lot depending on the quality of the optics and the accessories needed.   Refractors and How They Work A refractor is a telescope that uses two lenses to deliver a view of a celestial object. At one end (the one farther away from the viewer), it has a large lens, called the objective lens or object glass. On the other end is the lens the user looks through. It is called the ocular or eyepiece. They work together to deliver the sky view. The objective collects light and focuses it as a sharp image. This image gets magnified and is what the stargazer sees through the ocular. This eyepiece is adjusted by sliding it in and out of the telescope body to focus the image. Reflectors and How They Work A reflector works a bit differently. Light is gathered at the bottom of the scope by a concave mirror, called the primary. The primary has a parabolic shape. There are several ways the primary can focus the light, and how it is done determines the type of reflecting telescope. Many observatory telescopes, such as Gemini in Hawaii or the orbiting Hubble Space Telescope  use a photographic plate to focus the image. Called the prime focus position, the plate is located near the top of the scope. Other such scopes use a secondary mirror, placed in a similar position as the photographic plate, to reflect the image back down the body of the scope, where it is viewed through a hole in the primary mirror. This is known as a Cassegrain focus.   Newtonians and How They Work Then, theres the Newtonian, a kind of reflecting telescope. It got its name when  Sir Isaac Newton dreamed up the basic design. In a Newtonian telescope, a flat mirror is placed at an angle in the same position as the secondary mirror in a Cassegrain. This secondary mirror focuses the image into an eyepiece located in the side of the tube, near the top of the scope. Catadioptric Telescopes Finally, there are catadioptric telescopes, which combine elements of refractors and reflectors in their design. The first such telescope was created by German astronomer Bernhard Schmidt in 1930. It used a primary mirror at the back of the telescope with a glass corrector plate in the front of the telescope, which was designed to remove spherical aberration. In the original telescope, photographic film was placed at the prime focus. There were no secondary mirror or eyepieces. The descendant of that original design, called the Schmidt-Cassegrain design, is the most popular type of telescope. Invented in the 1960s, it has a secondary mirror that bounces light through a hole in the primary mirror to an eyepiece. The second style of catadioptric telescope was invented by a Russian astronomer, D. Maksutov. (A Dutch astronomer, A. Bouwers, created a similar design in 1941, before Maksutov.) In the Maksutov telescope, a more spherical corrector lens than in the Schmidt is utilized. Otherwise, the designs are quite similar. Today’s models are known as Maksutov –Cassegrain. Refractor Telescope Advantages and Disadvantages After initial alignment, which is necessary to have the optics work well together, refractor optics are resistant to misalignment. The glass surfaces are sealed inside the tube and rarely need cleaning. The sealing also minimizes effects from air currents that can muddy the view. This is one way that users can get steady sharp views of the sky. Disadvantages include a number of possible aberrations of the lenses. Also, since lenses need to be edge supported, this limits the size of any refractor. Reflector Telescope Advantages and Disadvantages Reflectors do not suffer from chromatic aberration. Their mirrors are easier to build without defects than lenses are since only one side of a mirror is used. Also, because the support for a mirror is from the back, very large mirrors can be built, making larger scopes. The disadvantages include ease of misalignment, the need for frequent cleaning, and possible spherical aberration, which is a defect in the actual lens that can blur the view. Once a user has a basic understanding of the types of scopes on the market, they can focus on getting the right-sized one to view their favorite targets with. They can learn more about some mid-range-priced telescopes on the market. It never hurts to browse the marketplace and learn more about specific instruments.  And, the best way to sample different telescopes is to go to a star party and ask other scope owners if theyre willing to let someone take a look through their instruments. Its an easy way to compare and contrast the view through different instruments. Edited and updated by  Carolyn Collins Petersen.

Struggle And Disillusionment In Shakespeares Hamlet

As with the majority of Shakespeare’s works, the tragedy of Hamlet still remains an acclaimed source of inspiration for complex interpretations and in-depth criticism. Its value lies not within its plot, but rather within the constituents that gives rise to the textual integrity of the play. Hence, such thematic concerns of Struggle and Disillusionment are dramatically explored through elements of the dramatic form to impart an effect on the audience that allows the play to transcend contextual barriers. Such elements include the characterisation of the eponymous protagonist, various soliloquies, character foils, and the structure of the play. Edgar Johnson, expresses in his text â€Å"The Dilemma of Hamlet† (1956) that Hamlet’s madness is a†¦show more content†¦This is further supported by the presence of the Ghost in Act 3, of which only Hamlet notices. Gertrude assures Hamlet, â€Å"This is the very coinage of your brain/This bodiless creation ecstas y/Is very cunning in.† (Act 3 Scene 4). This gives rise to the suggestion that the Ghost is a manifestation of his newfound madness and hence the authenticity of Hamlet’s apparent madness is a source of conflict within the audience. Johnson, however, views Hamlet’s madness as an innate quality that encompasses ‘the temptation to wreak justice for the wrong reasons and in evil passion†¦Ã¢â‚¬â„¢[1]. He does not consider the audience’s knowledge of Hamlet’s ‘antic disposition’ which allows for the interpretation that the dilemma is perhaps his progression to madness. Accordingly, the peculiar dramatic treatment of struggle through the multifarious and inwardness nature of Hamlet directly engages the audience continuously. The internal struggles and disillusionment of the characters are conveyed to the audience in an intimate manner through the use of soliloquies. Hamlet’s core dilemma is revealed to the audience in his first soliloquy where he expresses his disillusionment with the world and life upon his mother’s swift remarriage to his uncle, describing it as â€Å"†¦weary, stale, flat, and unprofitable/Seem to me all the uses of this world!/Fie on ’t, ah fie!Show MoreRelatedStruggle And Disillusionment In Shakespeares Hamlet1901 Words   |  8 PagesAs with the majority of Shakespeare’s works, the 1601 tragedy of Hamlet still remains as an acclaimed source of inspiration for complex interpretations and in-depth criticism. Its values lies not within its plot, but rather within the constituents that gives rise to the textual integrity of the play. Hence, such thematic concerns of Struggle and Disillusionment are dramatically explored through elements of the dramatic form to impart an effect on the audience that allows the play to transcend contextualRead More‘Shakespeare’s Hamlet Continues to Engage Audiences Through Its Dramatic Treatment of Struggle and Disillusionment.’711 Words   |  3 Pages‘Shakespeare’s Hamlet continues to engage audiences through its dramatic treatment of struggle and disillusionment.’ In the light of your critical study, does this statement resonate with your own interpretation of Hamlet? In your response, make detailed reference to the play. It is human nature to both understand and have gone through the concept of struggle and disillusionment. All men and women regardless of status or colour will undergo struggle at some point in their lives, making them savourRead MoreEssay about Hamlets Struggle and Disillusionment1137 Words   |  5 PagesQUESTION: Shakespeares Hamlet continues to engage audiences through its dramatic treatment of struggle and disillusionment. In the light of your critical study, does this statement resonate with your own interpretation of Hamlet? RESPONSE: In the light of my critical study, the statement that Shakespeares Hamlet continues to engage audiences through its dramatic treatment of struggle and disillusionment resonates strongly with my own interpretation of Shakespeares play, Hamlet. It clearlyRead MoreStruggle and Disillusionment in Hamlet Essays919 Words   |  4 PagesShakespeare’s employment of dramatic struggle and disillusionment through his character Hamlet, contributes to the continued engagement of modern audiences. The employment of the soliloquy demonstrates Shakespeare’s approach to the dramatic treatment of these emotions. The soliloquy brings a compensating intimacy, and becomes the means by which Shakespeare brings the audience not only to a knowledge of secret thoughts of characters, but into the closest emotional touch with them too. Through thisRead MoreThe Human Condition and Ideologies in Hamlet by Willliam Shakespeare1522 Words   |  7 Pages Hamlet Texts reflect their context and paradigms but transcendental texts that explore aspects of humanity can resonate through time and remain relevant and accessible to audiences. William Shakespeare’s introspective play, Hamlet, explores the complexity of the human condition by reflecting ideologies such as justice, loyalty and morality. Although these deeply human ideas ensure the plays resonance, they are somewhat secondary to the depths of Hamlet’s human struggle. These thematic concernsRead MoreHamlet, By William Shakespeare1382 Words   |  6 PagesThroughout the play, in William Shakespeare’s Hamlet, introduces the introspective soliloquies of individuals whom explores their identity and moral conscience of familial conformity and expectations. The play resonates with generations across the ages because of the dilemma of revenge present in Hamlet focuses on the internal debate of family and one’s desires which is a relatable area regardless of the time period. Though confronted by the disparities of the world in figurative decay, the character’sRead MoreHamlet Essay Holly Silm1491 Words   |  6 Pagesï » ¿Hamlet Essay Holly Silm ‘Explore how time and place are used in Shakespeare’s Hamlet to shape the audience’s understanding of corruption’ The attribution of universality to a particular text is a prerogative of literary criticism that is fraught with the responsibility of contriving reconciliatory persuasions in preservation of the fundamental textual integrity of that text. William Shakespeare’s Hamlet has inspired diverse interpretations regarding its authorial preoccupations, structure andRead MoreHamlet: a Virtuous and Indecisive Character879 Words   |  4 PagesIn William Shakespeares Hamlet, the image patterns such as an unweeded garden, rot, and deception conveyed by Hamlet demonstrate how his impelling sense of justice and inability to act on his decisions doom him to his fate. The image pattern of an unweeded garden exemplifies Hamlet’s melancholy view of Denmarks monarchy and his hesitation to uproot the metaphorical weeds. Hamlet’s use of rot imagery manifests his dissatisfaction with life and inability to vie for his throne. The pattern of deceptionRead MoreThe Tragic Flaw Of Shakespe are s Hamlet1734 Words   |  7 PagesJacqueline Borutski ENG4U Mr. Froome April 11, 2016 The Tragic Overuse of Logic in Hamlet Logic is man s most valuable asset; it is what pushed humanity past other species and helped develop humankind into what it is today. Without such logic and reasoning, humanity would not have evolved into the strongest and most powerful beings alive. It is what has enabled us to dominate the world, create civilization, unlock the secrets of the universe through math and science and reveal the true natureRead MoreSociety : A Realm Of Doubt2191 Words   |  9 Pages the gradual loss of human convictions. This culture of distrust can be understood through Renaissance protagonists, who poignantly question their respective societies as they attempt to acquaint themselves with a distant world. William Shakespeare’s play Hamlet and Miguel de Cervantes’s novel Don Quixote demonstrate this fundamental cynicism through the doubt of human interactions and the assaying of society as a whole. As these individuals attempt to find their place in a larger realm, they realize

Intergrated Marketing Plan for Home Run Inn Pizza Free Essays

Executive Summary The America frozen pizza market is the largest in the world; the US pizza market represents 43% of the global market. The magnitude of this market therefore, increases the Americans spending on frozen and fresh pizza to about $39. 8 billion each year. We will write a custom essay sample on Intergrated Marketing Plan for Home Run Inn Pizza or any similar topic only for you Order Now It was further confirmed through the Tyson Foods’ presentation at the national pizza conference that 33% of Americans consume frozen pizza at least once in every two weeks. There is no doubt that the busy schedules and the increasing demands in the modern day American family life has contributed to the huge spending in the frozen pizza category. The understanding of the frozen pizza market by the competitors further increases the competitive obsession among the players in the market. These major brands are all spending a lot on promotional campaigns so as to stay at the top of the competition. The top ten names within the frozen pizza category are: Digiorno, Freschetta, Tony’s, Red Baron, Tombstone, Bagel Bites, Totino’s, California kitchen, Stouffer’s and Mystic Pizza. Despite its very rich history, good packaging approach and been the Chicago number one frozen pizza, Home Run Inn pizza has not fully succeeded in reaching out to its target audience the same way its competitors have, therefore, Home Run Inn Pizza does not make it to the top ten amongst its’ competitors within the frozen pizza category. Our aim in this paper is to provide a comprehensive communication plan for Home Run Inn pizza in other to address its current market situation and provide an alternative campaign plan that will advance the awareness and recognition of the brand, Home Run Inn Pizza among its target audience. Brand Background Home Run Inn Pizza is the Chicago number one frozen pizza. The brand was started in West Side Chicago Bar, in the late 1940’s-In the home of Vincent and Mary Grittani. Nick Perino joined his mother-in-law, Mary, to create the famous Home Run Inn pizza after he returned from the World War II and the task of taking care of his family became a prevailing issue. Mary Grittani on the other hand, was looking for a way to fill the vacuum created by the demise of her husband-Vincent Grittani. Having come together as a family driven by necessity, they developed the recipes for their pizza and began making pizza together in the Home Run Inn Kitchen tavern and served the pizza as a way of encouraging their customers to patronize their drink. As a result of the success achieved while their pizza was been served for â€Å"luring purpose†, they seized the opportunity to launch into full time pizza production. While the demand for their pizza was growing bigger in the 50s, Nick started the frozen pizza approach in other to meet the increasing demands from the local people and those who lived far away (www. homeruninnpizza. om/our-story). Home Run Inn has over eight pizzerias operating in Chicago land and sells frozen pizza in more than twenty states in the United States. These locations are strategically located to meet the increase in demands of the pizza market. The name- Home Run Inn†¦ Prior to the involvement of Nick Perrino, the name Home Run Inn has been in exi stence since 1923. The name came into being through an unexpected incident that happened while a baseball game was been played in the neighborhood. One of the balls that were thrown accidentally landed on the front window of Mary and Vincent Gritanni’s newly acquired Tavern, thereby hattered the window. This unexpected incident gave birth to the name popularly known today as â€Å"Home Run Inn. † Market Analysis As earlier mentioned, the frozen pizza industry is a multi-billion dollars worth industry and each competitor within this market is striving to stay on top so as to have the major share of the category among its target group. Despite the highly competitive nature of the frozen pizza market, Home Run Inn Pizza has 22. 4% of the market share with Digiorno pizza having the largest share of the category. In 2009, Home Run Inn sales through the conventional grocery store were reported to be $46. million. Home Run Inn may not be among the top 10 leading pizzas on the national level but the brand still maintain its number one position within its Chicago heritage. In other to further its market strength Home Run Inn will need to extend its market participation beyond Chicago land. Though, Home Run Inn sells pizza in other States like Denver, Colorado and plan to open more pizzerias to compete within the market. Logo/packaging Home Run In has a unique logo that makes it easily recognizable among its competitors. This uniqueness contributes positively to the brand recognition nd awareness of Home Run Inn pizza in the market place. In other to meet up with the competitive demands, Home Run Inn pizza comes in different packages and styles. The smaller size of the Home Run Inn is designed for the people on the-go, who will like to have pizza during work hours. Home Run Inn styles are part of its attributes. These are: Home Run Inn Classic cheese, Signature, and Ultra thin. Home Run Inn Classic Cheese- Classic Cheese Recipe was perfected in 1947, itâ⠂¬â„¢s all: * All natural, no preservative, 0g trans fat per serving Available sizes: * 6 inch (7. oz) microwaveable, 10 inch (18. 5 oz), 12 inch (27. oz), 2-pack (54 oz) Ingredients: Crust: wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepper Home Run Inn Signature It’s: * All natural, No preservative, 0g trans fat per serving Available size: 12 inch (31 oz. ) Ingredients: Crust: Wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepper Sausage: Pork, salt, spices, flavoring, Mushrooms Home Run Inn Ultra Thin crust Classic pizza dough, stretched out thin for a cracker-thin, crispy crust. It’s: All natural, No preservative, 0g Trans fat Available sizes: * 6 inch (4 oz) microwaveable and 12 inch (16. 5 oz. ) Consumer Insight Home Run Inn started as a family business with a rich background; consumers having this knowledge tell their stories in various ways regarding their past and present relationship with the brand. We understand that consumers annot have same relationship with our product on the same level, while some have positive experience with our brand and are willing to buy again some are on the negative side while commenting on their experience with the brand Home Run Inn Pizza. Since our objective here is to revive our brand, using research instrument such as focus group will further allow us to get the opinions of the consumers. The information acquired through the opinion of the focus group would be used toward rebranding and updating our brand in the market place. The competition Home Run Inn competes within the frozen pizza category. The competitors with the Home Run Inn include the direct and the indirect competitors, who are both present to share the market with Home Run Inn Pizza. The direct competitors or the primary competitors are those within the same frozen pizza category with Home Run Inn; these include the private label brands and those groups that sell pizza through delivery via ordering online or eat-in. While the indirect competitors are the restaurants who do not sell pizza but their foods can be an alternative consumption for the pizza consumers’ market. These competitors are group under the following: Brand-HRI| Competitors/category: Direct- frozen| Indirect-as alternatives | Category-frozen| Digiorno, Freschetta, Tony’s, Red Baron, Tomstone, Bagel Bites, Totino’s , California, Stouffer’s, Mystic Pizza, Sams Club, Take and Bake, Gino’s East, Palermo’s, Newman’s own and all private label pizza. | Subway, McDonalds, Kentucky fried Chicken, Chipotle, Bueno beef, Popeyes, Olive garden, PF Changs, Red lobster, Chinese buffets, Denny’s and all the local restaurants. | Unfrozen-DirectDominos, Pizza hut, Mystic Pizza, Papa Jones, Rosati’s, Giordano, Chicago pizza, Jimmy Jones and all the pizza delivery restaurants. | | The brand image of Home Run Inn The perception of the consumers toward Home Run Inn is that of a family person who is caring, welcoming and willing to offer immediate solution to the wants of its consumers. We hope to further build on this image in this campaign. The bra nd value of Home Run Inn The brand value of Home Run Inn lies in its rich history-The consumers still ttach so much to the traditional heritage of the brand which places the brand as the Chicago number one among its audience. Home Run Inn brand Personality Home Run Inn is caring. We hope to use this personality to appeal to our target audience in our campaign for Home run Inn. Home Run Inn brand voice Home Run Inn frozen pizza brand voice sounds affectionate and persuasive to its consumers. The voice recognizes the busy nature of everyday life and its calling persuasively and tenderly, that it can help to reduce that burden of cooking after a busy day. What makes Home Run Inn Different? According to the Chicago Tribune, Home Run Inn Pizza is noted for its very distinctive â€Å"crusty† pizza and making its own sausage for its pizza. Home Run Inn SWOT Analysis Strength| weakness| * It has a rich history * It’s number one frozen pizza brand in Chicago * It operates pizzerias where family can visit and buy pizza * It’s easy to prepare * It has potential for growth | * According to some consumers in Indiana it is very difficult to find Home Run Inn pizza to buy in Indiana. * Inadequate brand awareness * No major TV Ads * More focused on Chicago market| Opportunity| Threat| * The frozen pizza market is big therefore, Home Run Inn can take advantage of the market * Opportunity to benefit from the huge amount spent by the consumers yearly * Home Run Inn can come up with new product, this can increase their market share| * The tough competition from the direct and the indirect competitors is the major treat * The private labels whose products are cheaper pose serious threat to the existence of Home Run in the market * The local restaurants provide an alternative choice for consumers. | Communication objective Our communication objective for Home Run Inn pizza is to increase the brand awareness and recognition among the target audience. Marketing Objective While the marketing objective for Home Run Inn is to increase sales of the brand by generating trial among the would-be consumers. Through our gorilla marketing we would encourage our target group to taste our newly branded Home Run Inn. Home Run Inn Target Audience Home Run Inn key target audience is mum with kids from age 3-12. She has a busy schedule; she is concerned about feeding her family right within her daily routine. She is the decision maker at home when it comes to what the family eats and she loves her family to enjoy freshly baked, healthy and well prepared pizza within the comfort of her home. Therefore, she is considering healthy and none-time consuming pizza that will bring satisfaction to her family feeding experience. Home Run Inn brand position Home Run Inn is family oriented; therefore, our brand is strategically positioned among mums with kids who have busy lives and are concerned with the well-being of their family. Creative brief for Home Run Inn Pizza 1. What is the opportunity and/or Problem the advertising must address? Home Run Inn though is referred to as Chicago number one yet the brand is not well known among some pizza enthusiast as a result they don’t consider buying the brand. Even those who claimed to know the brand still don’t buy. They would rather buy brand like Digiorno because it has ongoing advertisement which easily brings the brand to memory when they see it on display in the stores. We want to address this problem of lack of awareness through our advertising and make our target market to be informed and aware of our brand. . What do we want people to do as a result of the advertisement? As a result of our advertisement we want consumers to consider Home Run Inn Pizza first when they think of buying frozen pizza. 3. Who are we talking to? Mums with kids between ages 3-12: We are talking to ups and doing mums with kids, who like to feed their family rights despite their busy schedules. They are health c onscious; they love to eat good pizza with their family within the comfort of their homes. 4. What’s the key response that we want? We want our target audience to feel that Home Run Inn pizza is the right food for them because it is healthy. 5. What information/attributes might help produce this response? Information such as: our brand rich history and the availability of different styles that may meet the desired need of our target market. 6. What aspect of brand personality should the advertising express? The aspect of brand personality that the advertising should express should be the friendly, approachable and reliable aspect of our brand. 7. Are there media or budget consideration? Yes, there are media considerations. We hope to use social media marketing tools to engage our target market. We will embark on guerilla campaign and the traditional TV ads. Since, our target audience is mum with kids, we would use print media advertising campaign that will directly appeal to mum’s plight. Our print advertisement will use both the billboards and the magazines channel. 8. This could be helpful†¦ * The name Home Run Inn was given to the pizza through an accidental landing of base ball on the founder’s tavern * Home Run Inn was founded in Chicago * It’s a family owned business†¦ Our CTB statement for Home Run Inn Convince mum with kids that Home Run Inn is the best pizza in the market because is healthy and easy to prepare. PR/Promotion for Home Run Inn Pizza Theme: when pizza matters†¦ PR: Home Run Inn will leverage partnership with the Boys scout of Chicago during its 3rd Annual â€Å"Scout Night with the Chicago Fire Soccer Club†. During the night out event, Home Run Inn will supply free pizza to the first 200 attendee of the event while every other attendee after the first 200 will have the opportunity of receiving Home Run Inn coupons. PROMO We will have promotional slogan for Home Run Inn Pizza during the event†¦Because we care†¦ Our plan for the promotion is to encourage people to donate 10 cents for each box of Home Run Inn pizza they purchase; the proceed will be given towards providing support for the Chicago fire soccer club. We hope to achieve this plan by asking consumers to buy Home Run Inn Pizza four times and get the fifth one free, provided they show proof of purchase. Spider Chart: xxx Magazine campaign Ad #1: xxx (Woman thinking) Whenever I think of Home†¦I think of you†¦Home Run Inn Pizza, feeding made easy†¦ Ad #2: xxx (Tired woman) No matter how tired I am†¦Home Run Inn has the magic†¦Home Run Inn†¦we feed right†¦ Direct/Internet marketing * Mailing- Home Run Inn coupons will be mailed out to the homes of those people we know buy our product. The inscription on our envelope will read†¦because we care†¦ We will also mail invitations to them concerning The Chicago Boys Scout Night out. We will encourage them to come and be part of the event as â€Å"free pizza† will be served to the first 200 attendee of the event. * Email- Email will also be sent out regarding the Chicago Boys Scout Night Out event. The subject of our email also will be †¦because we care†¦We will inform our target in the email that they can bring members of their family to the event since we are family focused brand†¦ Free pizza for the first 200 people†¦ Rationale Home Run Inn target audience is mum with kids; having this background knowledge influences our strategic approach towards rebranding our product among the target audience. While strengthening the brand among the earlier mentioned target audience, we do believe that new market will be gained that will eventually lead to an increase in patronage of our brand in the market lace. References 1. Our Story: Retrieved on 08/07/2012, from http://www. homeruninnpizza. com/our-story/history-a 2. Home Run Inn Pizza scores in retail arena with frozen niche: Retrieved on 08/07/2012, from http://www. findarticles. com/p/articles/mi_m3190/is_n12_v28/ai_14919920/ 3. Home Run Inn Tops Chicago in frozen pizza sales: Retrieved on 08/08/2012, from http ://www. mediapost. com/publications/article/121542/home-run-inn-tops-chicago-market-in-frozen-pizza-s. html 4. Consumers Reports put frozen pizza to the test: Retrieved on 08/08/2012, from http://www. pizzamarketplace. om/article/178146/Consumer-Reports-puts-frozen-pizza-to-the-test 5. Pizza Quest, Home Run Inn and Palermo’s: Enterprise builders. Retrieved on 08/09/2012, from http://jimbaker. wordpress. com/2010/02/01/pizzaquest/ 6. Frozen Pizza: Which Taste Best? Retrieved on 08/09/2012, from http://www. goodhousekeeping. com/product-reviews/food/food-products/frozen-pizza 7. Frozen pizza Hits a growth Bump: Retrieved on 08/09/2012, from http://www. supermarketguru. com/index. cfm/go/sg. viewarticle/articled/2120 8. Top 10 frozen pizzas: : Retrieved on 08/09/2012, from, http://www. dailypress. com/news/dp-toptenlist. o14,0,3664087. story How to cite Intergrated Marketing Plan for Home Run Inn Pizza, Essay examples

Research and Statistical Analysis Report

Question: Discuss about the Research and Statistical Analysis Report. Answer: Introduction Being a leading fashion stores in Australia, Ice-vanilla bring various types of designs and trends into the fashion world (Leys et al., 2013). They have various types of customers across genders, age group, marital status and other aspects. These customers have different values regarding their net sales. Some of these customers get promotional offers from the company while some of these customers do not get the promotional offers. In this assignment, the information regarding the customers would be analyzed and these data would be interpreted to understand the perspectives of the customers. Analysis would be done across the genders, marital status and net sales of the customers. Graphs and tables would be provided to provide a pictorial view of the data. Body of report The variables in the database are type of customers, items, net sales, method of payment, gender, marital status, age, and state. The scale of measurement of type of customer is ordinal scale, items are ratio scale, net sales are ratio scale, method of payment is ordinal variable, gender is nominal scale, marital scale is nominal scale, age is ratio scale and state is nominal variable. The discrete variables are types of customers, items, method of payment, gender, marital status and state. The continuous variables are net sales and age. The data collected in the sample is cross sectional data. This is because the data had been collected at a same point of time and it is collected by observing various subjects like gender, age, net profit and other variables. The complete descriptive statistics of the variable net sales is given below: Net Sales Mean 138.55663 Standard Error 5.02319042 Median 118.384 Mode 71.52 Standard Deviation 71.03864018 Sample Variance 5046.488399 Kurtosis 3.083340779 Skewness 1.683391591 Range 378.1028 Minimum 49.476 Maximum 427.5788 Sum 27711.326 Count 200 Largest(1) 427.5788 Smallest(1) 49.476 Confidence Level (95.0%) 9.905512992 Table 1: table of descriptive statistics of net sales (Source: created by author) It is seen that the average value of the variable net sales is found to be 138.55663units and the mode of the variable was found to be 71.52. The standard deviation of the variable was found to be 71.03864018 and the variance was found to be 5046.488399 (Leys et al., 2013). This shows that the variation of the data points from its mean is high and the values of the variable are highly spread across the data set. The minimum value of the variable was found to be 49.47 units while the maximum value of the variable was found to be 427.5788 units. The range of the value of net sales is found to be 378.1028. This shows that there is a large difference between the minimum and maximum values. The kurtosis of the variable net sales is 3.083340779 while the skewness of this variable is 1.68. This shows that the variable is positively skewed and the distribution of the data is leptokurtic distribution. The coefficient of variation of the variable net sales was found to be 0.512704734 (Kock, 20 13). It can be interpreted that extent of variability of the data set with respect to mean was found to be 51.27%. The frequency table of the gender is given below: gender frequency Female 87 Male 113 Table 2: frequency table of gender (Source: created by author) It is seen that the number of female customers in the sample were 87 while the number of male customers in the sample are 113 (Jann, 2015). It can be interpreted that the number of male customers in the survey is greater than the number of female customers in the survey. Marital status frequency Married 123 Single 77 Table 3: frequency of marital status (Source: created by author) The frequency table of the variable marital status shows, that the number of samples who are married is 123 while the number of people who are single is 77. This shows the numbers of customers who are married are more than the number of customers who are single. The correlation coefficient between age and net sales was found to be 0.007772 (McAuliffe, 2015). It can be interpreted that there exists a positive and weak relationship between the two variables. It can be interpreted that with the change in age the net sales changes in the same direction. However, the strength of relationship is weak. It is seen that most of the samples use Priority Club card and AMEX and Visa credit cards are used least by the samples (Abowd McKinney, 2016). It is seen that promotional offers are used by VIP people. The bar chart shows that the number VIP people are more than the number of people who are RE. Thus, it can be interpreted that the promotional event was successful. Conclusion It can be concluded that the both discrete and continuous variable had been used in the data and there are variables of nominal, ordinal and ratio scale. The data used was cross sectional data. The descriptive statistics of the variable net sales had been given. It is seen that the more number of males than females and the number of males in the sample was found to be 113 while the number of females were found to be 87. It was seen that 123 samples in the data were married while remaining were unmarried. The correlation coefficient between age and net sales was found to be 0.007772. Priority club card users had most of the users than the members who do not have the club cards. This shows that the promotional programs were found to be effective. References Abowd, J. M., McKinney, K. L. (2016). Noise infusion as a confidentiality protection measure for graph-based statistics. Statistical Journal of the IAOS, 32(1), 127-135. Jann, B. (2015). FRE: Stata module to display one-way frequency table. Statistical Software Components. Kock, N. (2013). Using WarpPLS in E-Collaboration Studies: Descriptive Statistics, Settings. Interdisciplinary Applications of Electronic Collaboration Approaches and Technologies, 62. Leys, C., Ley, C., Klein, O., Bernard, P., Licata, L. (2013). Detecting outliers: Do not use standard deviation around the mean, use absolute deviation around the median. Journal of Experimental Social Psychology, 49(4), 764-766. McAuliffe, R. E. (2015). Coefficient of variation. Wiley Encyclopedia of Management.

By Cindy Patton free essay sample

By Cindy PattonThe Gateway to the South On July 29, 1958, a sub-committee of the much-criticized House Committee on Un-American Activities opened a three-day investigation into communism in the American South. Concerned not to offend the marginally progressive city of Atlanta, the presiding chairman Edwin E. Willis of Louisiana (who had assumed the duties for this hearing in place of Francis E. Walter of Pennsylvania, Chair of the HUAC as a whole), told reporters thatWe are here to trace the web of Communist penetration in the industrialized areas of the South. We picked Atlanta for our hearings because it is centrally located and the gateway to the South . . . . were not investigating Atlanta as such. (Probe 1)Indeed, while Atlantas mayor William B. Hartsfield – who, during the heyday of the civil rights movement, busily promoted the idea of Atlanta as the city that is too busy to hate – had welcomed the subcommittee, which he learned, earlier in July, was headed his way. He told his regional newspaper that I think theres very little communist activity in this section. Likewise, Georgias state attorney general Eugene Cook offered full cooperation from both his department and the Georgia Bureau of Investigation, although he, too, said there were few communists in the state. (Moore, 1958, 8) As the hearings unfolded, it became clearer that several of those who appeared, notably Carl Braden, who had appeared before the Committee in North Carolina, and Frank Wilkerson, who had appeared before the Committee in Los Angles, were strategically testifying in Atlanta order to create the basis for legal challenges to the constitutionality of the committee and its hearings. Although the Committee only had standing to collect information about the structure of the supposed communist groups, these post-WWII through early 1960s era hearings netted tens of thousands of pages of testimony. In these documents were list upon list of individuals who attended a meeting, received mail, ofr otherwise even the most remote form of contact with groups imaged by the Committee to be part of a vast networks of communist and communist-sympathetic organizations. Once a group was declared subversive, attending a meeting or receiving mail from it placed an individual on the subversiv es list, a practice know as citation.The evidentiary rules for HUAC were in practice nearly non-existent. Athough their legal power was limited to issuing supoeanas, their managed to strike terror across America by threating to jail individuals for contempt if they refused to testify. Their loose attention to what would normally be constitutionally protected procedural rules for prosecution created a frustrating gap between the information they obtained and the actions of the FBI, state bureaus of investigation, and other government policing agencies. The overreach of the Committee in relationship to its legal power also complicated the act of testifying: many people invoked the Fifth Amendment – that against being forced to incriminate oneself – even though the legal status of testimony before HUAC was equivocal, that is, since it was not a courtroom, it was not clear whether the Fifth Amendment applied. There was, therefore, considerable confusion about the relationship between the Houses citations and criminal or legal action that might be investigated and prosecuted by police at the local, state, or national level. Thus, while citations were unproven suggestions of un-American activity, the high level of paranoia about spies meant that at the time, those who ran afoul of the Committee were popularly understood as traitors. To make matters worse, HUAC members regularly read lists of names into the publicly-accessible Congressional Record, making it easy for anyone to find out who HUAC believed was a subversive.Th e general outlines of story of HUAC is well known by most Americans, and indeed, by the time of the Atlanta hearings, the worst of the Committees inquisitorial activity was more or less completed. Northern and West Coast officials considered the Committee and its most famous head – Joe McCarthy – to be aberations who had finally be relegated to the pile of paranoic ideas. Indeed today, the idea of the McCarthy era is part of the lexicon, and the use of this allegation has reemerged on both sides of the aisle during the Trump presidency . But it is important to give specificity to this attribution, especially since the current context and that of the Atlanta HUAC hearings, is one in which the voting rights of African Americans are at stake. Whatever the average American knows about the anti-communist over-reach of HUAC, few beyond historians of the period realize that what began as an anti-semitic purge of Jews from Hollywood and the media, ended in an effort to thwart racial integration in the South, and more specifically, to prevent Black people from voting. In this essay, I consider the contemporaneous impressions of HUAC in Atlanta and compare this with the book-to-film production of William Faulkners Intruder in the Dust. The race relations in the southland of the 1950s were deeply unreconcilled, still emotionally tied to defeat of the Confederacy less than a century earlier, and still dominated by the extra-judicial power – indeed, terrorism – of white racist individuals, organizations (Ku Klux Kl an), and by state and local government practices that enforced racial segregation. I use the Faulkner-based film to reconstruct an epistemology of what white and Black Southerners could know about the racist system in which they lived.